WeShare boost redemptions by 420% with Talon.One

Challenge

WeShare occupies a unique niche in the car-sharing market with an all-electric fleet which resonates strongly with customers.

Their home city of Berlin was already saturated with well-known brands when WeShare arrived on the scene.

To establish a customer base among the growing number of car share users, WeShare chose to distinguish themselves from competitors with promotions.

But their old promotions software was less flexible and unable to support complex promotions.

WeShare’s launch with Talon.One also coincided with COVID-19 and a significant downturn in demand.

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WeShare needed a solution that:

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1. Effectively ran & managed multiple campaign types
2. Was intuitive and easy to use for the whole team
3. Provided real-time campaign performance data
4. Would have a measurable impact on their KPIs