Talon.One's Definitive Referral Program Playbook
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WeShare occupies a unique niche in the car-sharing market with an all-electric fleet which resonates strongly with customers.
Their home city of Berlin was already saturated with well-known brands when WeShare arrived on the scene.
To establish a customer base among the growing number of car share users, WeShare chose to distinguish themselves from competitors with promotions.
But their old promotions software was less flexible and unable to support complex promotions.
WeShare’s launch with Talon.One also coincided with COVID-19 and a significant downturn in demand.
Business Development
WeShare started using Talon.One’s Promotion Engine in February 2020.
The sales team first experimented with coupons & referral campaigns to attract new customers.
But they knew that simply offering users a price doesn’t translate into usage.
Instead, WeShare focused on promotions which provided relevant lockdown use cases for their target customers.
They promoted getting out of the city and made their service available to doctors and nurses.
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