Marketing
27 Oct 2026
Talon.One becomes a Klaviyo Premier Technology Partner
 "Corey Krafte")
Corey Krafte
Head of Technology Partnerships
At Talon.One, our mission has always been to empower businesses to unlock the full potential of their customer relationships through intelligent, scalable incentives.
Today, we’re announcing that Talon.One, an Adyen company, is partnering with Klaviyo, the autonomous B2C CRM, as a Premier Technology Partner. We’ve built a native, bidirectional integration between the two platforms, and it is now live in the Klaviyo App Marketplace. The same customer data that powers a brand’s messages now also powers its rewards, coupons, and promotions, everywhere that customer shows up: inbox, app, site, and register.
Built for how the biggest brands actually run loyalty
Klaviyo gives brands a real-time customer profile, the intelligence to decide what should happen next for each customer, and the marketing and service tools built to act on it. Klaviyo customers already connect loyalty apps from the Klaviyo App Marketplace and use that loyalty data in segments, flows, and personalized messages. For some brands, though, loyalty is only one part of a bigger incentives picture.
Some large brands have more complex incentive requirements. They may operate across multiple markets, currencies, and brands, and sell through physical stores where offers need to work at the register. Their finance teams often track promotional margin closely. They may run referral programs, tiered memberships, gamified challenges, and category-level promotions at the same time, and want one set of rules governing all of it.
That’s the job Talon.One is built for. It brings loyalty, personalized promotions, and offer management into a single platform, and the new integration connects it to Klaviyo so rewards, tiers, and offers run on the same customer data as a brand’s messaging.
What the integration enables
The integration gives brands access to a range of capabilities without custom middleware, including:
Reliable customer identity matching: Match Klaviyo profiles to Talon.One customers using email, phone, or external ID. Stored Klaviyo identifiers help prevent duplicates and keep data syncing to the right customer.
Loyalty data on Klaviyo profiles: Sync loyalty balances, tiers, tier expiry dates, and other loyalty properties to Klaviyo profiles. Marketers can use current loyalty data for segmentation and personalized content.
Loyalty events that trigger Klaviyo flows: Send points changes, tier upgrades, and tier downgrades to Klaviyo as events, and trigger timely email or SMS flows based on each customer’s latest loyalty activity.
Klaviyo audiences in Talon.One: Sync selected Klaviyo lists and segments to Talon.One as audiences on a configurable schedule, and use them to target promotions without manual exports.
Scalable coupon delivery: Generate batches of unique coupon codes in Talon.One and upload them to Klaviyo coupon containers. Marketers can distribute personalized incentives through campaigns and flows without creating codes at send time.
What’s possible for mutual customers
Brands running both platforms can use the integration in many ways. A few examples:
High-value customers with a high predicted churn risk in Klaviyo can become the eligibility condition for a targeted, margin-controlled offer, instead of a blanket reactivation discount.
Campaign copy can show how many points a customer has, which tier they’re in, and what unlocks at the next one, because that data syncs to the customer’s Klaviyo profile.
A customer crosses into Gold. Talon.One fires the event and Klaviyo runs the flow. The reward is redeemable in the app, on the site, through customer service, or in a store, under the same rules everywhere.
Unique, single-use codes are harder to share on coupon aggregator sites, because each code is issued to one customer and works once.
If you are an existing Talon.One customer running Klaviyo, contact your Customer Success Manager. If you are new to either platform, talk to our team.
About Klaviyo
Klaviyo (CLAY-vee-oh) is an autonomous B2C CRM that powers more valuable customer experiences. We unify a flexible, scalable data platform, intelligence that gets smarter with every interaction, and action across Marketing and Service to help businesses turn real-time customer data into personalization at scale. High-growth enterprises like Mattel, TaylorMade, Glossier, Liquid Death, Daily Harvest and more than 205,000+ other paying customers leverage Klaviyo's actionable infrastructure and our more than 400+ integrations to deliver measurable outcomes through faster, higher-quality experiences.
About Talon.One
Talon.One, an Adyen company, is the most powerful incentives engine that unifies loyalty, personalized promotions and offer management into a single platform. Built for enterprise scale and security, Talon.One helps businesses design and deliver incentives that drive real customer behavior. Today, over 300 of the world’s most-loved brands including Sephora, Gymshark and Costa Coffee work with Talon.One to turn their incentives into a reliable growth engine.
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 "Promotion Specialist")
Reza Javanian
Loyalty & promotion expert at Talon.One
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