Customer Case Study

Boohoo join Talon.One to embrace omnichannel promotions

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BERLIN, 08. March 2021: Boohoo, one of the 13 brands owned by the leading fashion ecommerce The Boohoo Group, has selected Talon.One to target their customers with personalized promotions.


Founded in Manchester in 2006, Boohoo’s vision is to empower a global social generation to look & feel confident in their everyday life, affordably. 

Using personalized promotions, Boohoo offers exclusive perks to their customers all year round. 

Since 2021, Boohoo has re-architectured their tech stack, accelerating their digital transformation efforts and looking toward omnichannel business models.

Omnichannel promotions play a key role in Boohoo’s digital transformation, enabling them to offer their customers seamless and personalized experiences across all touchpoints. 

Such promotions help Boohoo create a better customer journey as they can be used in customer acquisition, retention and reactivation phases. 


Boohoo used Talon.One’s coupons, referrals and loyalty features, running their promotion campaigns at scale while focusing on personalized offers.

Using coupons feature, Boohoo can personalize customers’ coupons based on any of their profile or real-time session data.

Talon.One’s referrals help Boohoo set up their referral programs without any limitation, meaning they have infinite options to reward their advocates and referred customers.

Boohoo is also able to build up their tier-based loyalty program, encouraging customers to earn and redeem points to move to higher tiers. 

“We’re happy to be part of Boohoo’s move to embrace digital transformation,” said Chris Mills, VP of Sales at Talon.One.

“Ecommerce brands like Boohoo are increasingly relying on omnichannel promotions that fit the re-architecturing of their business models.” 

Engineering and customer success teams at Talon.One are working closely with Boohoo, making sure their promotions drive maximum results. 

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