Navigating the EU Price Indication Directive

What retailers need to know

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DLA Piper

Event Details


30 June 2023


10:00 am CEST



What to expect

Staying compliant with the EU Price Indication Directive

The EU Price Indication Directive is a little-known law that is triggering a seismic shift when it comes to pricing and promotions. For retailers, the Directive introduces added complexity: from increased documentation to track historical pricing information, to UI updates across product pages to make sure prices are accurately displayed.

To help make sense of the policy, we’ve worked with Dr. Nico Brunotte, from global law firm DLA Piper. Gain access to our webinar to learn when and how the regulation needs to be applied, and make sure you’re staying compliant

The EU Price Indication Directive
Omnibus directive pricing Talon.One

What you’ll learn:


The impact of the EU Price Indication Directive for retailers


How to implement lowest prior prices on your website


Why international retailers need to comply with the policy


A checklist of next steps for retailers looking to stay compliant


Dr. Nico Brunotte DLA Piper

Dr. Nico Brunotte, LL.M.

@ DLA Piper UK LLP
Nico is a Digital Business Lawyer and specialist in IT law („Fachanwalt für IT-Recht“) at DLA Piper in Germany. He provides advice to national and international clients in the private and public sectors and his areas of expertise revolve around digital business models, e-commerce and online marketing. With over 14 years of experience as a freelance programmer, Nico brings comprehensive technical know-how to my services, ensuring a deep understanding of the technological aspects of digital business models.
Christoph Gerber, CEO, Talon.One

Christoph Gerber

CEO & Founder
@ Talon.One
Christoph Gerber is a serial entrepreneur, known for co-founding Talon.One and previously Lieferando. With Lieferando, Gerber noticed the disconnect between marketing and development teams in creating effective campaigns. This inspired him to start Talon.One, a flexible headless promotion and loyalty engine, to streamline the process for enterprises. Talon.One now works with clients such as Adidas, Carlsberg, and Eddie Bauer to automate their promotions and loyalty functions.

Watch the recording

*By submitting your information, you agree that 1) Talon.One and partner(s)* may contact you regarding this event, upcoming events, and/or their services and 2) DLA Piper UK LLP may contact you regarding events, with information about legal developments, and about their legal services. 

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