Well-planned, well-designed coupon campaigns offer a range of benefits to brands of all shapes and sizes. As long as your offers appeal to customers while also encouraging sales, it’s a win-win situation.
Coupon campaigns can be used to attract new clients, promote new products, obtain feedback for more targeted future marketing, and more.
They’re also great for testing new products, as well as fostering customer loyalty and goodwill that will ultimately improve customer retention.
What’s more, coupon users actually spend 24% more than regular shoppers.
So, here are five tips to help you set up a successful coupon campaign.
Lots of potential customers are sceptical about signing up to yet another online newsletter.
But receiving a worthwhile discount for a product is a great incentive and the main reason people subscribe to newsletters.
If you want to do it right, offer real value to your new users, get them excited about continuing an ongoing relationship with your brand, and start the experience off on a good note.
Free gifts and gift cards are never as effective as a simple discount on your product. The offer of free shipping also improves open rate, unique clicks and transaction completion rate.
In fact, emails containing free coupons have been shown to generate 48% more revenue than those without.
If you haven’t already set about creating buyer personas and segmenting customers by gender, age, purchasing behaviour, key social channels and everyday interactions with your product or service, then you should.
Targeted coupons which offer unique experiences are much more likely to resonate with your users than generic offers that could apply to anyone.
Creating effective, eye-catching coupons with compelling copy is key to engaging your customers and getting them to buy.
A checklist for your coupons:
Here’s an example of a coupon that has it all...
Too much of a good thing becomes tiresome pretty quickly.
You really need to stagger the release of your coupons to keep them relevant and desirable, otherwise your customers will lose the feeling of excitement you want them to have every time they open one of your emails.
On top of this, you’ll be wasting valuable company resources if you bring out new coupons too often.
Keep these tips in mind when you set up your new coupon campaign and you’ll see the difference a bit of thought and planning can make.
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