Why loyalty programs work

As a business, it's a constant challenge to win the hearts of customers - new and old. By implementing an effective loyalty program, you can get your customers to come back and convert again and again.

Research on the importance of loyalty programs shows that there are 3.3 billion loyalty program memberships in the U.S.

There is a good reason why loyalty programs are so popular for businesses looking to optimize their customer retention. Research shows that on average, loyal customers are worth up to 10x as much as their first purchase.

If you still need some convincing, check out this infographic:

A decent loyalty program should deliver the right reward to the right customer at the right time and actually provide value.

To launch a loyalty program that stands out, be sure to leverage the right customer data and have the right promotion technology in place to manage, validate, and trigger the right rewards for the right customers.