Why Loyalty Programs Work
Sep 14, 2022
2 minutes to read
As a business, it's a constant challenge to win the hearts of customers - new and old. By implementing an effective loyalty program, you can get your customers to come back and convert again and again.
In the US there are 3.3 billion loyalty program members. -Colloquy
There is a good reason why loyalty programs are so popular for businesses looking to optimize their customer retention. Research shows that on average, loyal customers are worth up to 10x as much as their first purchase.
If you still need some convincing, check out this infographic:
A decent loyalty program should deliver the right reward to the customer and actually provide value.
To launch a loyalty program that stands out, be sure to leverage the right customer data and have the right promotion solution in place to manage, validate and trigger the right rewards (for the right customers of course!).
If you have questions about the best loyalty solution or the right Promotion Engine for you to effectively track points or credits, manage rewards and deliver incentives check out our comprehensive summary of loyalty or get in touch.
Every month, I share an insights newsletter with thousands of marketers.
Content Lead at Talon.One
Wiener Strasse 10
41 Church Street
B3 2RT Birmingham
One Boston Place, Suite 2600
02108 Boston, MA
1 Scotts Road, #21-10 Shaw Centre