Why Loyalty Programs Work

Image of hands making heart shape illustrating Why Loyalty Programs Work


Sep 14, 2022

Talon.One Writer

Content Team

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2 minutes to read

As a business, it's a constant challenge to win the hearts of customers - new and old. By implementing an effective loyalty program, you can get your customers to come back and convert again and again.

In the US there are 3.3 billion loyalty program members. -Colloquy

There is a good reason why loyalty programs are so popular for businesses looking to optimize their customer retention. Research shows that on average, loyal customers are worth up to 10x as much as their first purchase.

If you still need some convincing, check out this infographic:

why loyalty programs work

Source: Nielson, eMarketer

A decent loyalty program should deliver the right reward to the customer and actually provide value.

To launch a loyalty program that stands out, be sure to leverage the right customer data and have the right promotion solution in place to manage, validate and trigger the right rewards (for the right customers of course!).

If you have questions about the best loyalty solution or the right Promotion Engine for you to effectively track points or credits, manage rewards and deliver incentives check out our comprehensive summary of loyalty or get in touch.

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