Why Loyalty Programs Work

Sep 10, 2019
Holly Millar
Customer Success Manager
Min to read

As a business, it's a constant challenge to win the hearts of customers - new and old. By implementing an effective loyalty program, you can get your customers to come back and convert again and again.

In the US there are 3.3 billion loyalty program members. -Colloquy

There is a good reason why loyalty programs are so popular for businesses looking to optimize their customer retention. Research shows that on average, loyal customers are worth up to 10x as much as their first purchase.

If you still need some convincing, check out this infographic:

Source: Nielson, eMarketer

A decent loyalty program should deliver the right reward to the customer and actually provide value.

To launch a loyalty program that stands out, be sure to leverage the right customer data and have the right promotion solution in place to manage, validate and trigger the right rewards (for the right customers of course!).

If you have questions about the best loyalty solution or the right promotion engine for you to effectively track points or credits, manage rewards and deliver incentives, please get in touch.


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