Customer Case Study

Carlsberg joins Talon.One to run promotions at scale


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BERLIN, 03. May 2022: Talon.One is happy to welcome our new customer, Carlsberg Group, one of the leading brewing companies in the world. 


Founded in Denmark in 1847, Carlsberg has a large portfolio of beer and other beverage brands. Their products are sold in more than 150 markets. 

Carlsberg works with more than 25,000 resellers around the world. As a result, B2B promotions play a crucial role in the success of their marketing strategy.

Talon.One will support Carlsberg with numerous parts of their B2B promotion schemes from coupons and referrals to loyalty.

As they execute their promotion campaigns globally, they needed a promotion engine that was capable of running at scale. At the same time, Carlsberg wanted to offer personalized promotions to their customers in order to maximize their engagement and drive up sales.

Talon.One’s promotional engine allows Carlsberg to generate millions of personalized coupons and referral codes to address the interests of their global customer base.


Carlsberg will be able to use any of their customer’s profile or real-time session data, building up personalized promotions in Talon.One.

“We’re excited to help Carlsberg with our scalable and customizable promotion features,” said Chris Mills, VP of Sales at Talon.One.

“Global brands like Carlsberg have a huge customer base and it’s very important for them to have both scalability and personalization when it comes to promotions.” 

Engineering teams at Talon.One and Carlsberg are collaborating to make the integration quick and smooth. Following the integration of Talon.One into Carlsberg’s tech stack, they will be able to go live in their global markets.

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