Customer Case Study

Dáme jídlo drive sales to new heights with Talon.One

Industry

Food and beverage

Location

Czech Republic

Year Founded

2012

Products Used

Coupons

Discounts

Referrals

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A study of how Talon.One set up a promotional infrastructure with Dáme jídlo.

Overview

Dáme jídlo (Delivery Hero Group) has quickly become the largest food ordering platform in the Czech Republic. They deliver over 2000 orders per hour from restaurants in 167 towns and villages across the country.

Challenge

Dáme jídlo, like many companies, had no promotional infrastructure in place when they started.

As they were growing very quickly in size, it became clear that they would need to be able to target their promotions in a more cost- effective way.

The method they had in place at that time involved extensive developer resources to build the complex promotion logic they needed.

Their marketing team needed to have reactive campaigns that would target very narrow market segments and also offer them more advanced CRM-centric processes.

“Why would we build a promotion infrastructure when we can just outsource it?” - Jan Pulkrábek, Head of Product & Development at Dáme jídlo

Solution

Dáme jídlo wanted to have control of automated messaging on their mobile platform through Braze the CRM they were using.

Working with Talon.One, they sent their customer and session data to be converted into usable attributes for promotions and then connected their present BI and CRM tools.

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