Customer case study

Favo’s customers increase by 21% with Talon.One coupons

industry
Retail
location
South America
year founded
2019
ProductS used
Coupons
Favo

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See how Favo boosted sales by 19% and conversion rate by 38% using Talon.One.

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Overview

Favo is an innovative online shopping platform that helps connect people and build communities. They are empowering everyday people to join through their platform and earn money by selling supermarket products, without any initial investment.

Favo's Story

Starting their journey in Lima and quickly expanding into Brazil, Favo has grown from the simple, but beautiful idea, ‘To revolutionize the way people shop for food, while generating income for families.’  

Favo is pushing for a world where customers can access fairly-priced products and regular people can make a living from reselling products without any prior investment.

The company has grown in size and have many Favo Entrepreneurs, all registered and earning 7.5% commission on every sale made, which has transformed the lives of many people in South America already. 


The Entrepreneur Network

  1. Entrepreneurs promote and sell products in their area   
  2. Entrepreneurs get 7.5% of every sale they make
  3. Each Entrepreneur has their own unique online store
  4. Customers can pay in cash, credit, transfer, vouchers, Pix or Yape

“Using Talon.One we reached the highest number of clients per entrepreneur ever in 2021.”

Thaiz Barthelmess

Product Manager Junior at Favo

“Using Talon.One we reached the highest number of clients per entrepreneur ever in 2021.”

Product Manager Junior at Favo

Challenge

Favo wanted to create promotions for their Entrepreneurs to share with friends and customers.

Many of these customers were new, so needed eye-catching campaigns and very clear notifications that explained the conditions of each purchase to get their discounts.

As Favo is in expansion they were also looking for a solution that would scale quickly, and gave them the ability to leverage specific items, or item categories in their campaigns.

As a heavily data-driven company, having access to all the promotion data was crucial so Favo could track and optimize processes on-the-fly.  


Favo needed a solution that:

  1. Could create promotions for Entrepreneurs to offer client
  2. Allowed notifications for users to clearly understand the conditions  
  3. Was highly data-driven and allowed granular SKU filtering 
  4. Scaled easily as they expand throughout South America  


DISCOVER MORE
Favo Case Study: 21% Increase in Customers with Talon.One
Get your Favo's on-demand grocery app case study now
Unique coupon use cases
Useful tips for using Talon.One
How to improve customer conversion
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