Customer Case Study
Finvero will build loyalty and referrals with Talon.One
BERLIN, 01. June 2022: Talon.One is happy to welcome our new customer Finvero, a deferred payments marketplace company focused on the unbanked shoppers in Latin America.
Finvero works both in physical stores in Mexico and on eCommerce sites and employs an indirect marketing model. Unlike a traditional credit card, where the relationship is between the consumer and the corresponding bank/credit card company, “Buy now, pay later” (BNPL) transactions originate between the consumer and the merchant.
It is the merchant that offers BNPL to the consumer, but this merchant’s offering is created and administered by Finvero, who in turn deals with all of the logistics of the transaction and the subsequent collections.
Using Talon.One’s marketing promotional engine, Finvero aims to make it possible for anyone in Latin America to have access to tailored financial solutions in order to purchase any product.
“It is an exciting time for us at Talon.One to support Finvero in its next phase of growth within the FinTech industry," said Chris Mills, VP of Sales at Talon.One.
"We are looking forward to a successful collaboration in implementing multiple models of marketing promotions that will help Finvero attract more customers on their platform.”
After the onboarding phase, both teams will collaborate to build a referral and loyalty program.
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