30% increased campaign outreach: Fractal

Challenge

As a user acquisition partner, Fractal sources new users for their customers.

They also provide a reliable KYC* solution to protect against fraud. *(Know Your Customer)

Fractal identified referral incentives as the most effective way to encourage new users to sign up with their customers.

But because Fractal hadn’t run referral programs before, they needed a comprehensive solution which could handle as many aspects of the overall operation as possible.

This included functions of their own backend. They also needed a platform which could be up and running as soon as possible.

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Fractal needed a solution that:

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Was specifically built for/around APIs
Could go live in as short a timeframe as possible
Could set up new referral programs whenever needed
Allowed Fractal's team to invest engineer hours elsewhere

“We got Talon.One up and running within two weeks, which was a great result in itself”

Júlio Santos

Chief Product Officer

“We got Talon.One up and running within two weeks, which was a great result in itself”

Chief Product Officer

Solution

Out of a pool of 35 potential service providers, Fractal chose Talon.One because we offer the most comprehensive referrals system on the market.

Fractal needed an API-centric solution to ensure the best possible integration with their own endpoints.

Along with using the Promotion Engine as a control center for referrals, Fractal also use Talon.One as an extension of their own backend to monitor campaign performance.

As their program develops, they will gradually move all backend functionality to their own system.

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