South Asian online grocery platform HappyFresh leveled up its loyalty program by adding an engaging gamified element called Spin the Wheel. The feature used synergies between Braze and Talon.One to add rich functionality with minimal development.
Spin the wheel: Have fun & win rewards
HappyFresh has an effective loyalty program, which successfully keeps users active on their platform. Users that are active in their loyalty program have a 14% higher repurchase rate than average users. Because of this, HappyFresh wanted to find ways to get more points to more users — with the goal of driving even more activity.
HappyFresh decided to gamify its loyalty program by using the benefits of Talon.One and Braze working together. The aim was to make customers feel like they ‘earned’ loyalty points rather than receiving them for free. When you feel like you’ve worked to earn something, you develop a greater sense of attachment to it.
Gamification was a perfect option because it:
Was engaging enough to spark the attention of HappyFresh users.
Encouraged users to take action in order to gain points.
How does the integration work?
With the Braze customer engagement platform and Talon.One’s Promotion Engine, HappyFresh were able to get their Spin the Wheel feature up and running quickly and with minimal development time.
“Talon.One’s Management API is super organized and easy to digest. Everything you need is there.”
Yee Lynn Chan
Head of CRM at HappyFresh
Spin the Wheel is a simple but effective gamification element that led to a 14% increase in the repurchase rate for HappyFresh.
Find out how it works in our case study.
Find out how our clients use discounts at Talon.One
Adidas work with Talon.One to automate and scale global discount campaigns
Giant sportswear manufacturer, Adidas, join Talon.One to create online coupons and discounts for their operations.
Talon.One’s dynamic discounts help Eddie Bauer increase margin by 30%
Discover how Talon.One's promotional solutions helped Eddie Bauer increase margins significantly.