Jüsto is a delivery-only, dark grocery store from Mexico. The company quickly found success in 2020 and has become the leading online supermarket in Latin America, offering high-quality products to customers and delivery to their doorstep.
Jüsto quickly established itself as a key player in grocery delivery in Mexico City.
Their business model is 100% digital, cooperating with small providers to sell their products.
Jüsto’s biggest challenge is how to capitalize on its product selection, building personalized promotions for each product, without sacrificing scalability.
They needed to engage their customers, increase repeat purchases, and improve their customer retention metrics.
Jüsto needed a promotion solution that:
Could be managed exclusively by their marketers
Could be granularly personalized without sacrificing scalability
Synced with Braze to generate coupons in push notifications
Handled complex cart item discounts & calculations
Talon.One enabled Jüsto to create endless incentives for their customers and deliver them at key moments in their customers’ journeys. The integration between Braze’s Customer Engagement Platform and Talon.One’s Promotion Engine was key to powering these incentives.
With Talon.One and Braze, Jüsto can now leverage the following initiatives:
Different reward tiers (depending on customer segment)
Free products Deals
Add free/heavily-discounted products to cart
Flash sales (time-limited heavy discounts on certain items/categories)
Talon.One's flexible, scalable promotion solution allows Jüsto to get the right promotions to the right people, at the right time.
"The possibility to upscale our coupon campaigns with our rapid growth is very impressive."
Juan Pablo Saldaña
Head of CX / Growth Squad of Jüsto
Download our full case study below to find out how your business can benefit from the integration between Talon.One and Braze.
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