Customer Case Study

Talon.One and Braze help Jüsto increase basket value by 25%

Justo logo svg

Products Used




Jüsto is a delivery-only, dark grocery store from Mexico. The company quickly found success in 2020 and has become the leading online supermarket in Latin America, offering high-quality products to customers and delivery to their doorstep.


The challenge

Jüsto quickly established itself as a key player in grocery delivery in Mexico City.

Their business model is 100% digital, cooperating with small providers to sell their products.

Jüsto’s biggest challenge is how to capitalize on its product selection, building personalized promotions for each product, without sacrificing scalability.

They needed to engage their customers, increase repeat purchases, and improve their customer retention metrics.

Jüsto needed a promotion solution that:

  • Could be managed exclusively by their marketers

  • Could be granularly personalized without sacrificing scalability

  • Synced with Braze to generate coupons in push notifications

  • Handled complex cart item discounts & calculations

The solution

Talon.One enabled Jüsto to create endless incentives for their customers and deliver them at key moments in their customers’ journeys. The integration between Braze’s Customer Engagement Platform and Talon.One’s Promotion Engine was key to powering these incentives.

With Talon.One and Braze, Jüsto can now leverage the following initiatives:

  • Cashback Campaigns

  • Referrals

  • Different reward tiers (depending on customer segment)

  • Customer Wallets

  • Free products Deals

  • Add free/heavily-discounted products to cart

  • Flash sales (time-limited heavy discounts on certain items/categories)

  • Free delivery

Talon.One's flexible, scalable promotion solution allows Jüsto to get the right promotions to the right people, at the right time.

"The possibility to upscale our coupon campaigns with our rapid growth is very impressive."

Juan Pablo Saldaña

Head of CX / Growth Squad of Jüsto

Download our full case study below to find out how your business can benefit from the integration between Talon.One and Braze.

Submit the form to get the case study

Talon.One Logo

The World's Most Powerful Promotion Engine


Wiener Strasse 10
10999 Berlin


41 Church Street
B3 2RT Birmingham
United Kingdom


One Boston Place, Suite 2600
02108 Boston, MA
United States


1 Scotts Road, #21-10 Shaw Centre
228208 Singapore

G2 LogoMach Alliance LogoISO 27001 Logo

© 2024 Talon.One GmbH. All rights reserved.