Customer Case Study

How Mighty Craft leveled up Salesforce B2B Commerce Cloud with Talon.One

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Mighty Craft is one of Australia’s leading and fastest-growing premium craft drinks companies.

They enable craft brands to scale production, distribution, and sales using Mighty Craft’s expert leadership, access to growth capital, and market expertise.


Mighty Craft is unusual among Talon.One customers — their day-today Campaign Manager ownership lies entirely in their Finance team.

They’re also unusual among Talon.One clients since they are applying it to their B2B business, supplying liquor stores and wholesalers via their field sales and account management representatives.

Mighty Craft
"We did a bit of a market scan and Talon.One was the standout winner."
Richard Marques Mighty Craft

Richard Marques

Business Enablement Manager of Mighty Craft

Mighty Craft’s use case is fairly unique — their ‘front end’ UI is built in Salesforce B2B Commerce Cloud and is used exclusively by sales reps. These sales reps provide assisted ordering to the customer and have flexibility within the pricing rules to structure offers for the customer in line with their individual needs, where the end pricing is determined automatically by rules in Talon.One.

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