Customer Case Study
MoneySuperMarket.com launches its loyalty program with Talon.One
Industry
Finance
Location
UK
Year Founded
1993
Products Used
Loyalty
BERLIN, 01. June 2023: In a crop of new client wins, we’re thrilled to announce our collaboration with MoneySuperMarket.com, a leading British price comparison web-based business specializing in financial services.
Founded in 1993, MoneySuperMarket.com is the UK’s biggest consumer finance website. Now counting over 700 employees, it has played a key role in cutting bills for its 13 million active users.
Using MoneySuperMarket.com, consumers can compare prices on a range of insurance categories including car, home, travel, life, and pet as well as mortgages, loan deals, broadcast deals, and mobile phones.
A huge differentiator for MoneySuperMarket.com is its commitment to finding the best deals for its customers - and the promise of a redeemable voucher if a customer finds a better deal elsewhere.
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The focus of the collaboration between Talon.One and MoneySuperMarket.com will be on launching its loyalty program known as SuperSaveClub. Upon enrolling in the program, customers can:
Earn rewards for savings: Customers receive rewards when they save on car insurance, home insurance, annual travel insurance, or broadband through MoneySuperMarket.com. Car insurance, home insurance, or broadband earns £20, while an annual travel policy earns £5 in rewards.
Grow SuperSaveClub Wallet: Rewards are automatically added to customers' SuperSaveClub Wallet when they make purchases on MoneySuperMarket.com. These rewards can be accumulated and redeemed at their convenience. Customers can easily view and track their rewards.
Flexible redemption options: Customers have the freedom to choose how to spend their rewards. They can redeem the entire balance in one transaction or select a specific value. Redeeming rewards with popular brands like Amazon or Sainsburys is an option, as well as converting rewards into a prepaid MasterCard for broader usability.
The loyalty program will be key for MoneySuperMarket.com to improve its repurchase rate while increasing market share. The program will also enable MoneySuperMarket.com to decrease the cost of acquiring customers, allowing it to allocate the saved budget towards rewarding its loyal customers.
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“We’re delighted to start our partnership with MoneySuperMarket.com. A renewed focus on user engagement and customer loyalty is high on brands’ agenda at the moment - and adopting a 'reward everything' mindset is key to recognizing and rewarding customers for their loyalty.”
- Chris Mills, Chief Revenue Officer at Talon.One
Due to the close collaboration of engineers from both teams, Talon.One's platform was successfully integrated into MoneySuperMarket.com's tech stack in less than 3 months.
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