Customer Case Study

Segari saved 1000 dev hours while increasing marketing ROI using Talon.One

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Segari is one of the fastest growing commerce grocery start-ups in Indonesia. Due to their massive success, their existing system couldn’t accommodate the demands of the marketing team and developing a promotions solution internally would distract from core development priorities.

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Overview

Segari set out with a mission to make e-grocery and the end-to-end supply chain in Indonesia more efficient and reliable. As a result, personalized and scalable promotions are essential to their continued success.

The challenge

They needed a solution that could execute the demands of their marketing teams while freeing up engineering time to focus on core product.

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The solution

Talon.One powered Segari to save 1000 engineering hours per month while increasing promotion efficiency by over twofold.

"We are able to effectively target new customers with several campaigns, while the campaign is not exposed to anyone outside the target audience. By using targeted promotions, we increased promotion efficiency by over twofold."

Kevin Tangi

Product Manager of Segari

For more key insights about the impact of Talon.One's promotion solutions on the continued success of Segari, download the full case study below.

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