Customer Case Study

Germany’s largest bookseller, Thalia, chooses Talon.One to power its omnichannel promotions


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We’re thrilled to welcome our new customer, Thalia, the largest omnichannel book retailer in the German-speaking area. 

Founded in 1919, Thalia has evolved from a small business into a market leader - with a 24% share of the entire German book market and a 27% share of the stationary market in Germany. Thalia now counts around 500 bookstores in its network across the DACH region, bolstered by a strong digital presence through its online shops and app.


Thalia now counts around 500 bookstores in its network across the DACH region.

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Thalia is strongly committed to two fundamental principles: customer centricity and flexibility. This commitment has driven them to embrace digital innovation as a means to align closely with customer expectations, enabling them to provide their products at the customers' convenience, immer und überall [anytime and anywhere].

Thalia came to Talon.One looking for a promotion platform that was able to integrate with both their POS and ecommerce platforms, removing friction for customers who could only redeem vouchers in certain channels. With Talon.One, Thalia now has the power to create omnichannel coupons that can be redeemed across channels. Thalia is also using Talon.One to implement direct discounts, allowing customers to access discounts by simply logging into their accounts and eliminating the need for coupon codes.

"With Talon.One, we are taking our customers’ omnichannel experience to a new level. The platform is extremely powerful and offers us endless new opportunities to implement our couponing and promotion strategy to increase both top and bottom line. The structured and straight forward onboarding process with the Talon.One team is highly effective and speeds up the technical implementation and migration of existing campaigns to the new platform."

Robert Steinbeck

Head of Sales eCommerce, Business Development of Thalia

A promotion platform that's only equipped for generating basic, run-of-the-mill discounts falls short of the mark for a bookseller like Thalia. This is because book retailers across the EU need to follow strict regulations when implementing promotions and discounts. Talon.One provides Thalia with boundless flexibility, empowering them to tailor coupons and discounts according to specific items, individual sessions, or unique customer profiles.


Thalia uses Talon.One to power flexible, omnichannel promotions

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Using coupons and discounts powered by Talon.One, Thalia aims to increase margin, boost conversion rates, and drive repeat purchases - all while creating a smooth and seamless experience for its customers. 

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