WeShare increase referrals by 53% with Talon.One

Challenge

WeShare’s team had already decided they wanted to use promotions to grow.

But their existing third-party promotions infrastructure couldn’t provide adequate functionality.

Basic data & analytics capabilities and a lack of campaign options meant WeShare couldn’t reach potential new customers.

WeShare’s market was also severely reduced by the COVID-19 pandemic, so a creative promotions solution was needed more than ever.

‍WeShare needed a promotion solution that...

• Had extensive customization & personalization possibilities

• Supported monitoring and editing of live campaigns

• Was intuitive and easy to use for the marketing team

• Allowed teams to shift their priorities on-the-fly

“We now have the resources to implement more creative promotion ideas and push for sustainable growth” - Karuan Aswad, Business Development

WeShare's Old System

Before using Talon.One, WeShare used a third-party promotions tool which supported basic campaign types only.

To run a new campaign, the team had to upload a .csv file containing individual promotion codes with their parameters.

Once campaigns were up and running, editing options were limited.

There was also no simple way to monitor the successful redemptions or review live or historic campaign data, which limited optimization.

Drawbacks of the old system:

• Convoluted, archaic setup processes

• Difficult to monitor their live campaigns

• No way to differentiate between customer segments

• Little in the way of fraud prevention measures