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Webinar

Loyalty Lessons: Episode 2

The psychology behind the buyer’s behavior

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Bloomreach
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Loyalty360 logo

Event Details

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08 June 2023

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8:00 am PDT / 11am EDT / 4pm BST / 5pm CEST

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Zoom Webinars

What you will learn from our Loyalty Lessons webinar:

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How to create emotional bonds between consumers and a brand

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How to support customers’ emotional journey with relevant rewards

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The cognitive insights most relevant to customer loyalty programs

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How psychological attachment engineers repeat purchases

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Duration: 40 minutes + Q&A

Loyalty Talon.One
Events Talon.One

The Psychology Behind the Buyer’s Behavior

Building emotional loyalty with customers is key to increasing retention and repeat purchases: in fact, CapGemini research shows that emotional engagement with consumers can drive up to a 5% uplift in annual revenue. 

If done right, loyalty programs are the perfect opportunity to build on and cement these emotional bonds - and consumer psychology provides a solid framework to building next-level loyalty schemes. But what psychological insights are most relevant to loyalty experts, and how can brands use these theories to build long-lasting brand loyalty?

Speakers

Sarah-Jane Bevis Bloomreach

Sarah-Jane Bevis

Senior Customer Success Manager
@ Bloomreach
Julia Oberndörfer Intive

Julia Oberndörfer

Principal Design Strategist
@ Intive
Mark Johnson Loyalty360

Mark Johnson

CEO & CMO
@ Loyalty360
Sam Director of Industry Strategy Talon.One

Sam Panzer

Director of Industry Strategy
@ Talon.One
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