Better incentives, better outcomes: 6 ways to drive growth with Salesforce Commerce Cloud and Talon.One

Talon.One’s integration with Salesforce Commerce Cloud offers brands the solutions they need to run these granular promotions and rewards at scale. By combining the power of Salesforce Commerce Cloud with the flexibility of Talon.One, brands can boost sales and drive revenue growth with creative incentives and loyalty strategies. Users gain access to a whole host of new feature functionality, benefitting from additional out-of-the-box loyalty and promotion features from Talon.One. 

In this blog post, we’ll go into what the integration is, and 6 ways Salesforce Commerce Cloud and Talon.One’s integration gives businesses additional functionality to:

With Talon.One, you can test, iterate, and run promotions and loyalty beyond your ecommerce shop, delivering your campaigns across web, mobile, social, and in-store.

Talon.One’s new loyalty and promotions app, available on the Salesforce AppExchange, allows Salesforce B2C Commerce Cloud clients to create rich and flexible promotion and loyalty campaigns. Once you’ve set up your campaigns in Talon.One’s platform, they integrate with your Commerce Cloud in Salesforce, ensuring real-time updates to your cloud environment. A typical example of the workflow with the Integration API includes the following steps:

For a majority of retailers, pricing and promotions strategies have historically been kept apart. Combined with legacy software and disjointed data, creating a harmonized strategy across the two - specifically when it comes to implementing strikethrough pricing - involves a huge amount of manual work, complicated workflows, and cross-team dependence. 

Strikethrough pricing is a sales strategy where the price of a product is reduced from its original price to drive sales. Often, the old price is presented in crossed-out format on a retailer’s website, which is called markdown or strikethrough pricing. At the moment, many retailers struggle with convoluted approaches to run basic strikethrough pricing on site. Talon.One makes it significantly easier for Salesforce Commerce Cloud users to manage strikethrough pricing on their website’s front-end than when using Salesforce Commerce Cloud alone. Thanks to Talon.One’s Pricing Engine, users can sync their product catalog with Talon.One to build automated strikethrough campaigns, and harmonize them with their other personalization and loyalty initiatives. It also ensures your promotions comply with the EU Price Indication Directive. 

With Talon.One, Salesforce Commerce Cloud clients can build and manage rich loyalty programs leveraging tiers, points, custom earning/redeeming rules, omnichannel notifications, loyalty subledgers, and more. The partnership helps Salesforce Commerce Cloud clients avoid costly replatforming when they want to add new loyalty functionality. Additionally, since Talon.One can manage both loyalty programs and promotions, Salesforce Commerce Cloud clients can add personalized promotions and incentives to their loyalty programs.

Loyalty features powered by Talon.One include:

As businesses compete for a higher place in customers’ hearts and minds, gamification can move the needle by adding surprise and delight elements to your loyalty program. Gamification plays on two of our innate human characteristics: curiosity and competitiveness. Whether it's the thrill of earning points, the excitement of winning badges, or the practicality of discounts, simple gamification mechanisms can drive a big return on investment. Talon.One enables Salesforce Commerce Cloud clients to add gamification to their loyalty programs, giving customers the functionality to  play a wide range of games and win points, vouchers, entries in raffle contests, or custom rewards. Key gamification features powered by the integration include:

Product bundling, where incentives or discounts are offered on a package of items, is an effective promotional strategy that creates value for both businesses and their customers. This approach benefits customers by providing them with better value, as items are sold at a lower cost than the full retail price for all bundled items. For businesses, bundling not only stimulates higher transaction amounts but also helps move inventory more efficiently. 

Talon.One's integration with Salesforce Commerce Cloud gives retailers more options to customize bundles than when working with Salesforce Commerce Cloud alone. Examples include:

With Talon.One’s Rule Builder, you gain maximum flexibility to customize your bundles with conditional rules, saving you from generic and broad discounts that hurt margins in the long term. 

Flexibility in coupon campaigns allows brands to adapt to changing market dynamics and customer needs, ensuring relevance and effectiveness. Moreover, personalized coupons serve as a tangible expression of appreciation, making customers feel valued and understood.

Talon.One and Salesforce Commerce Cloud’s integration enables brands to personalize their promotion campaigns using any profile, session, or RFM (recency, frequency, monetary) data. You can also fraud-proof your promotions by setting coupon redemption limits. For example, a customer referral code could be set up with a redemption limit of five to ensure that each customer can refer no more than five friends. 

The integration also automates promotional spend control. In the past, marketing teams had to manually check how close their promotion budgets were to running out, leaving a big window of opportunity for human error and overspending. With Talon.One, Salesforce Commerce Cloud clients can enforce limits to ensure that their promotions stay within the approved budget.

For companies looking for new ways to scale, referral programs are a great method to reach your revenue and acquisition targets. This approach not only rewards loyal customers for their support but also encourages them to share information about your products or services. This, in turn, expands your audience, fosters community, and brings in leads who are more likely to become customers.

Salesforce Commerce Cloud doesn’t include referral marketing functionality, and referrals need to be set up in Salesforce Marketing Cloud - a separate product. Using Talon.One in combination with Salesforce Commerce Cloud, however, unlocks different flexible referral types and features including:

Once you’ve set up and run your referral campaign in Talon.One, there are countless ways to iterate and improve it to help you establish a community of frequent customers and reach your revenue goals. Examples include:

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