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Marketing

20 Sept 2023

From Postman recognition to real-world impact: How Talon.One leads the API revolution

Jakob Shimony

Jakob Shimony

Software Development Lead

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5 minutes to read

Recognizing Talon.One's acknowledgment as a premier API on Postman holds more significance than just a title; it validates Talon.One's mission to help businesses build a profitable API ecosystem.

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Image: Postman recognizes Talon.One as premier APIs, featured collections, and workspace

The API landscape has seen significant transformation and Talon.One stands at the forefront of this evolution. Postman, the world’s leading API platform, is used by over 25 million developers and 500,000 organizations, and it has become the nucleus of the API-first world. Postman simplifies each step of the API lifecycle, facilitating collaboration and empowering users to create better APIs, faster.

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The API-first approach: a strategic imperative

APIs redefine our interaction with technology, moving beyond mere system connections. They drive us to collaborate with systems, while:

  • Advancing efficiency, 

  • Bridging information gaps, 

  • Ensuring data accuracy,

  • Enriching user experiences

  • Fostering autonomy and influence. 

Ultimately, APIs open doors to endless possibilities.

An API-first approach has become a strategic imperative for organizations aiming to succeed. Since the start, Talon.One has strategically aligned our vision with an API-first paradigm. We see APIs as more than just technical interfaces; they are revenue generators and powerful tools for scaling up businesses.

Until a mere four months ago, Talon.One utilized stand-alone collection files, a conventional approach easily accessible for download. However, this approach brings challenges when it comes to both usability and maintenance. As part of an initiative to reduce API maintenance cost and improve developer experience, Talon.One then transitioned to a Postman workspace to host our collections: Integration API, Management API, and Third-party API. This shift and the ongoing efforts towards improving the developer experience have significantly enhanced API accessibility, streamlined user experiences, and ultimately positioned Talon.One as a leader in the API ecosystem.

According to the 2023 State of the API Report (data based on more than 40,000 developers and API professionals), by Postman, “More companies are adopting an API-first approach to software development, and for the second year in a row, outperforming organizations that haven’t. Beyond the technical advantages, organizations are also seeing a direct impact on their bottom line, reporting their APIs as revenue generators. ” said Abhinav Asthana, co-founder and CEO of Postman. 

In line with these findings, here are a few client examples showcasing how Talon.One spearheads the API revolution for revenue maximization:

  • Fractal: With our Integration API, Fractal increased their campaign outreach by 30%, which helped them source new users for their customers and increase revenue. 

  • Allergan: By focusing on first-party data and investing in the tools to activate that data effectively, Allergan increased its revenue by $400m in just one year and reduced customer acquisition cost by 40%. 

  • Eddie Bauer: Through Talon.One’s Integration API, Eddie Bauer was able to increase their margin by 30%. 

Building a strategic partnership

In the ever-evolving realm of APIs and platforms, it has become more important than ever to choose the right tools for your business. Unlike the past, where internal teams grappled with the Herculean task of building a comprehensive infrastructure from scratch to cater to their company's development needs, the new challenge has become a lean platform org that has the power to select and integrate the best available vendor products and stitch them together to create a custom-tailored solution. The composable way is more modularized, more manageable, and more focused, meaning it’s easier than ever before for businesses to optimize resources and channel their focus toward the creation of differentiated value for their customers.

Postman’s recognition of Talon.One as a trending API signifies the collaboration and efficiency achieved through this API-first vision. As the digital landscape continues to evolve, Talon.One remains committed to advancing the API revolution, steering businesses toward revenue maximization through a shared API-first vision.

To explore and fork the Talon.One workspace for yourself, you’ll need access to our 2-week free developer trial. Get developer access and full access to our APIs here.

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Isabelle Watson

Loyalty & promotion expert at Talon.One

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