Development
27 Oct 2025
Talon.One now available on Google Cloud Marketplace
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Isabelle Watson
Content Lead
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We’re delighted to announce that Talon.One is now available on Google Cloud Marketplace. With a single billing arrangement and using Google Cloud committed spend, Google Cloud customers can now more easily integrate Talon.One – one of the first promotions and loyalty solution offered within the Google Cloud Marketplace – as a part of their tech stack. Find more information on Talon.One’s Marketplace listing here.
Talon.One and the Google Cloud Marketplace
Google Cloud Marketplace offers thousands of integrated solutions vetted by Google Cloud, allowing businesses to discover, customize, deploy, and manage cloud solutions built by partners and open-source projects. Working with Google Cloud Marketplace solutions also streamlines the procurement process for buyers, as companies can purchase software without the need for an internal vendor review if Google Cloud is already one of their preferred partners.
This means brands and retailers can now purchase Talon.One directly from the Google Cloud Marketplace without the need for a new billing contract.
Talon.One’s addition to Google Cloud Marketplace gives marketers and developers a flexible, headless platform on which to build fully automated and personalized promotions and loyalty programs, all without the need to code. We’re delighted to make our powerful loyalty and promotion engine more accessible to a wider audience, while easing the procurement process for large enterprise companies.
"By making our platform available to enterprises through Google Cloud Marketplace, we offer a powerful promotion engine that works within the Google Cloud ecosystem and helps businesses drive sales at every stage of growth. Organizations on Google Cloud now have the freedom to customize and build solutions that work best for their unique business needs while having full control over their proprietary data, making it easier and more efficient for them to gather actionable insights that will drive their business forward."
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Thorunn Devoy
Head of Partnerships at Talon.One
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About Talon.One
Talon.One is an API-first loyalty and promotion engine that empowers businesses including Adidas, Live Nation, Carlsberg, Reebok, Eddie Bauer, and Afterpay to create fully customizable and engaging promotions and loyalty programs, without code. From coupons to referrals, loyalty to geofencing, Talon.One offers limitless opportunities to reward and incentivise your customers - including the ability to:
Set up scalable, multi-tier loyalty campaigns in a few clicks
Create millions of coupons and get them validated in milliseconds
Curate creative product bundles and maximize upselling potential
Drive acquisition and reward the sharing experience with referrals
Driving value for clients
Eddie Bauer's experience underscores the transformational impact of delivering tailored promotions at the right moment, leading to a 19% increase in conversion rate since working with Talon.One. Live Nation called Talon.One “The best tool to meet our promotional product vision”, and says “One of the biggest things we’ve been impressed by is the knowledge and service of the team at Talon.One.”
To learn more about Talon.One, book a demo here, or visit our Marketplace listing.
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Isabelle Watson
Loyalty & promotion expert at Talon.One
