How to Guarantee Coupon Security: 4 Tactics

Sep 11, 2019
Julian Bachiller
Software Engineer
Min to read

Did you know that more than 80% of millennials use coupons while shopping online?

Coupons are an incredibly powerful digital marketing strategy, but are you doing them right?

Coupons can easily fall victim to fraud, insecure validation or lead to major revenue loss if implemented incorrectly.

Here are 4 fantastic tactics to guarantee coupon code security:

  1. Secure coupon validation
  2. Implement redemption limits
  3. Secure code structure
  4. Timeframe and expiration

More targeted coupon campaigns will be a great addition to your digital marketing strategy this year, but be sure to keep these security measures in mind if you want to save on your promotion costs.

With a powerful coupon engine in place, you can avoid abuse before it negatively impacts your business.

More than 70% of US internet users said their purchases were influenced by coupons and discounts. -eMarketer
Computer screen with code

1. Secure coupon validation

The example: Give a 5€ coupon to customers who clicked a Facebook link (including UTM parameters), valid when they have a total cart value of 50€.

2. Implement redemption limits

The example: You want to to give new customers who sign up for your newsletter a special coupon code valid for free shipping on the next order.

3. Secure code structure

The example: You want to reward customers for their 10th purchase on your website with a 20€ code to use for their next purchase over 100€.

If you are using Talon.One, our coupon settings calculate the chances of someone guessing your code to maximize code security.

4. Timeframe and expiration

The example: You run a promotion giving customers 50% off their next purchase if they use the code SUMMER-2017 within the next 72hours.

No matter the industry you're in, there is no doubt that coupons are an effective promotion marketing tactic.

In 2014, it was estimated that 16 billion eCoupons were used and projections show that an estimated 31 billion eCoupons will be used in 2019 -Invesp

When you were a kid, did you ever make special coupons for a "One Free Breakfast" and give them to your parents?

Only problem is you aren't five anymore and your business has thousands of customers waiting for coupons and discounts. And they don't find you as cute as they used to.

But of course don't let that stop you! With a proper solution for creating, managing and tracking your coupons, you can avoid issues with code validation, fraud, wasted revenue and resources.

Make it your top priority to have logical checks in place that ensure all your rewards are carried out effectively and avoid wasting your promotional budget.

What's your experience with coupons? Do you have any questions about coupon code security? Get in touch or let us know your experience or just book a demo finally and see for yourself what all the fuss is about.


BOOK A free demo

Discover what Talon.One can do for you in just 30 minutes.

Sign me up!