Marketing
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Oct 4, 2019

How to Personalize Your Promotion Marketing

You've heard a lot about personalized marketing, but are you doing anything about it? We're going to share 5 strategies to help you personalize your promotions.

If you want your promotion marketing to be successful, you need to ensure promotional campaigns are leveraging the right customer data to deliver the right level of personalization to the right person, at the right time.

Brands that create personalized customer experiences using data and technology are seeing revenue increases by 6% to 10%, two to three times faster than those that don’t. -Boston Consulting Group

This means understanding the wants, needs and behaviours of your customer (and wishing them a Happy Birthday on the right day).

Try incorporating these strategies into your next promotional campaigns:

  1. Demographic Personalization
  2. Behavioural Personalization
  3. UTM Parameters
  4. Real-Time Triggers
  5. Location-Based


1. Demographic Personalization

Segment your customers based on demographic categories like gender or location to deliver a more personal promotion.

Examples:

59% of US internet users agreed that content customized for them increases their purchase intent somewhat, while another 19% said it significantly increases their intent to buy. -eMarketer, 2017

2. Behavioural Personalization

Create promotional campaigns using event-based attributes like cart size, purchase frequency. If you collect the right data and have the right solution in place, the possibilities for creating targeted promotional campaigns are endless.

Examples:

Pro Tip: Implement webhooks to trigger 3rd party messaging services to effectively deliver your reward.

3. UTM Parameters

These are simply tags you can add to any URL and you can create a targeted promotional campaign based on the source of your customer.

Examples:

4. Real-Time Triggers

Stop sending mass discounts. Deliver well-timed, personalized and relevant campaigns that lead to more conversions, but also save your marketing budget.

Examples:

5. Location-Based


Create a campaign to targeting customers in a location based on customer profile data you have collected. Tailor the campaign messaging and refer to local trends, events, weather, and so on, so it's relevant to customers from a specific location.

Examples:

What to do next?

Apply the tactics discussed in this post - demographic segmentation, behavioural events, UTM parameters, real-time triggers and location-based attributes - and show your customers you are actually trying to deliver a better experience based on their behaviour.

Today, you can reach customers on a multitude of channels and platforms, but what really matters is sending the right message at the right time.

When you collect the right customer data, you can use it to your advantage in your promotional campaigns, if you have the right solution in place.

What's your experience with personalized marketing? Do you have questions about promotional campaigns or collecting the right customer data? Contact us or book a demo to find out what we do to improve our clients' promotions.

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