4 Oct 2023

Laurent Billieres, Sales Director APAC, joins 'Expert Talks' on Kalkine Media

David Hartery

Content Lead

laurent billieres apac sales director kalkine media expert talks

4 minutes to read

Why are companies turning to SaaS solutions for promotions and loyalty? How do you decide to buy or to build? How can incentives and rewards supercharge your marketing strategy? How is compliance and personally-identifying information dealt with when dealing with third-party tools?

There are the questions that Laurent Billieres, our Sales Director APAC, answered in his interview with Kalkine Media, which you can watch here.

The key takeaways from this conversation:

  • The question every engineering team is asking themselves at the moment: Should I build my own technology or should I outsource it to a SaaS company. This is especially true for incentives and rewards — as every brand is currently launching loyalty and referral programs. 

  • Brands are increasingly using gamification to boost UX through incentives and rewards — brands are now asking their users to work for their rewards instead of giving it automatically. For example, you will now be asked to refer 3 friends to a brand to become a gold member and get free delivery. Before, you would get free delivery just by leaving your items in your cart for 2 days and waiting for the discount!

  • Talon.One is a German company — so we know quite a bit about stringent data privacy laws

  • Blockchain and Web3 is definitely a trend in loyalty and promotions. Web3 provides various avenues for revolutionizing loyalty programs. I don’t think we are far away from brands awarding NFT badges instead of regular loyalty badges. Eventually, I should be able to resell my platinum status on Quantas, including the perks attached to it.

Check out our report, "The loyalty toolkit" to find out more about the benefits of loyalty technology for your business.

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