The coronavirus outbreak has created a huge dent in many services and industries across the globe. Self-quarantine and restrictions on social gatherings have devastated an enormous number of small businesses that rely on people being present to make money.
The pandemic continues to expand and affect the following industries disproportionately:
Businesses in these industries are suffering as a result of coronavirus and many are having to take a hard look at how they position themselves in their respective markets.
Each one now has to assess how their current operations can be sustained or improved to ensure the satisfaction and retention of their customers. If you’re interested in dealing with mass refunds in the travel industry just check out our previous blog article.
Businesses will keep spending, but in different ways. This might mean simply reducing spend on certain advertizing channels and investing more in their online presence, content creation and promotions.
Customers are finding it difficult to recoup money from trips that have been cancelled as an unfortunate knock-on effect of the pandemic. Many businesses have been forced to suspend their operations because of the downturn in spending (lockdowns or social distancing), but ultimately it’s the ones who can adapt the best that will see their way through the crisis.
Here are a couple of approaches which could help you keep business flowing:
The pandemic is a good reminder that it’s much easier and less costly to retain customers than it is to acquire new ones.
The main question is, “What else can you do to help your existing customers?”
Are there any additional products or services you can offer them? Can you speed up your delivery for an additional fee? Can you sell more with a bulk discount? Could you even partner with another business to enhance your product or service?
The key is not to be afraid of getting creative. Take a look at some potential ideas below:
It’s a unique time in history but it’s worth taking chances. In the meantime, stay safe and stay at home!
To learn more about implementing any of these promotion ideas, just book a demo with us and we’ll run through your business-specific use cases together.