Protecting Your Business from Coupon Fraud

Development
-
Apr 15, 2020
Henry Bewicke
Henry Bewicke
Promotions Advisor
2
Min to read

Coupons have been a highly successful and popular promotional tool for more than 130 years, and they’re not going anywhere any time soon. Paper coupons still enjoy widespread use, but it's digital coupons which now make up the bulk of transactions.

In particular, mobile coupons are the most widely used coupon format. It’s predicted that by 2022 they’ll make up 80% of all coupon redemptions.

What's the big deal?

Unfortunately, criminals follow the money, and with more people using digital coupons than ever, customers and businesses are vulnerable to fraud and exploitation.

Although digital coupon fraud and typical paper coupon fraud are very different, there are a few common techniques businesses should look out for.

Talon.One’s White Paper, ‘Preventing Coupon and Discount Fraud’, explores the topic, outlining some of the most prevalent coupon fraud techniques and what your business can do to protect itself.

Remaining vigilant to potential exploitation situations is your first line of defence. But your business’s backend system and implementation strategy also need to be tuned towards security.

So, what can you do?

Find out more about what your business can do to protect itself, along with some of the most common coupon fraud techniques by downloading Talon.One’s new White Paper below.

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Prevent Coupon & Discount Fraud: Download Your White Paper
Coupon and discount fraud white paper to build more secure promotions
How to protect your business
How to thrive in uncertain times
Insightful tips for your promotion solution
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Prevent Coupon & Discount Fraud: Download Your White Paper
Coupon and discount fraud white paper to build more secure promotions
How to protect your business
How to thrive in uncertain times
Insightful tips for your promotion solution
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Prevent Coupon & Discount Fraud: Download Your White Paper
Get Your Free White Paper
How to protect your business
How to thrive in uncertain times
Insightful tips for your promotion solution
Download Your Talon.One Loyalty Playbook
Loyalty Playbook Cover
Best Practices for loyalty programs
How to gain a competitive advantage
Your definitive guide to loyal customers