Coupons have been a highly successful and popular promotional tool for more than 130 years, and they’re not going anywhere any time soon. Paper coupons still enjoy widespread use, but it's digital coupons which now make up the bulk of transactions.
In particular, mobile coupons are the most widely used coupon format. It’s predicted that by 2022 they’ll make up 80% of all coupon redemptions.
Unfortunately, criminals follow the money, and with more people using digital coupons than ever, customers and businesses are vulnerable to fraud and exploitation.
Although digital coupon fraud and typical paper coupon fraud are very different, there are a few common techniques businesses should look out for.
Talon.One’s White Paper, ‘Preventing Coupon and Discount Fraud’, explores the topic, outlining some of the most prevalent coupon fraud techniques and what your business can do to protect itself.
Remaining vigilant to potential exploitation situations is your first line of defence. But your business’s backend system and implementation strategy also need to be tuned towards security.
Find out more about what your business can do to protect itself, along with some of the most common coupon fraud techniques by downloading Talon.One’s new White Paper below.