5 Jul 2023
Head of Product Management
With the first half of the year behind us, we’ve released a crop of new features to streamline your workflows, boost productivity, and enhance your experience working with Talon.One. Top of the list is our Pricing Engine, our solution to simplifying markdown pricing, and means Talon.One customers are now uniquely placed to harmonize their pricing, promotions, and loyalty strategy.
We also have plenty of other updates including our shiny new dashboard view, and loyalty updates that offer added flexibility to your program’s users. Check out some of our highlights below, or to see the full list, catch up on our product update webinars from April, May and June.
The Talon.One Pricing Engine is a markdown pricing management solution that allows you to synchronize SKU-level pricing and promotions with your PIM and shopping systems in real-time. Using the Pricing Engine, you can:
Drive conversions with real-time strikethrough pricing and product labeling
Optimize inventory and drive revenue with SKU-level discounting
Centrally manage all price modifications and push markdown prices back to your PIM
The Pricing Engine works in tandem with our existing Loyalty and Promotion Engine, and together, they turn data from your customer sessions, shopping cart actions, customer purchase habits and product SKUs into one harmonized strategy across all deal types and channels. Check out our blog post for more Pricing Engine use cases, or reach out to your CSM to learn more.
We also recently released our new account insights dashboard, giving you a clearer overview of your campaign and revenue performance. Now, you’re able to see:
Total Revenue: The total revenue generated from all purchases
Influenced Revenue: The total revenue generated from purchases that triggered at least one effect in Talon.One.
Campaigns Running: The number of campaigns that are currently running across all Applications.
Campaigns Ending Soon: The number of running campaigns across all Applications that are scheduled to end in the next 7 days.
For clients working with Talon.One to run their loyalty programs, we’ve introduced advanced loyalty tiers: using these, you can guarantee that customers remain in a specific tier for a designated period, regardless of their points expiration.
For example, if a user is placed in the silver tier with a one-month expiration date, Talon.One users can now extend the tier's expiration to three months. The same flexibility is also available for points: they can expire at any specific timeframe you wish. By offering more flexibility in terms of status and point expiration, brands can offer a more seamless and consistent experience for their customers.
We’ve also added a feature to help users dealing with cases of broken, stolen or lost loyalty cards. Instead of using complex workarounds to block and manually transfer data from one card to the other, users can use this feature to copy original card data to the newly created one in a few clicks within the Campaign Manager, and view old and new card data side by side.
Users can now create custom evaluation hierarchies tailored to specific promotional strategies. This feature introduces a new level of control to promotional campaigns, empowering users to prioritize and evaluate campaigns according to their specific needs.
It also allows for faster campaign creation, as users can quickly select campaign priorities in the UI.
You can now create notifications about coupon, campaign or strikethrough pricing-related changes - helping you stay informed, synchronize data, optimize product flows and stay aware of potential fraud cases. The below events are supported with instant notifications, and for more details, head to the relevant documentation:
Coupon-related notifications: Created, edited or deleted
Campaign-related notifications: Trigger notifications based on if a campaign was created, edited or deleted, or if a state of a campaign has changed
Strikethrough pricing notifications: Trigger notifications based on if an item was added or updated to cart item catalog, the state of a campaign changed (for example, from active to disabled), or if a campaign expired.
Lastly, we’ve also improved our attribute workflow within Talon.One’s Campaign Manager. The Attribute Selector is a user interface element within the Rule Builder that lists all your managed attributes and cart item filters and makes them available for selection. Users can now control the default visibility of attributes within the Attribute Selector, and hide outdated or irrelevant attributes. This helps users more easily find the correct attributes, hide irrelevant or outdated ones, and is especially helpful for non-technical users who may find it frustrating having to navigate through long attribute lists.
That’s all for this quarter - be sure to sign up for our monthly product update webinars via your Talon.One dashboard to learn about new features as they happen.
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