Seasonal marketing campaigns: 9 best ways to benefit from promotions

Promotions are an integral part of a successful marketing strategy and can enable an increase in sales and boost revenue for your business.

When promotions are targeted, personalized and data-driven, you can craft a promotions strategy that benefits both your business and your customers.

Seasonal promotion campaigns help you to:

So how exactly can you make your seasonal marketing promotional campaigns stand out from the competition, build brand awareness, engage existing customers, and gain new customers for your products?

In this article, we share 9 great ways to get the most out of your next seasonal marketing campaigns.

'Pull' your customers through smart tailored promotional campaigns that resonate with your audience's needs to find new ways to improve their lives.

You can design digital discount campaigns for new products you are launching and attract new customers that are always looking for new products that meet their needs during international holidays and celebrations like Easter, Christmas, or Black Friday.

You can offer, for instance, a 15% discount on new products when your customers sign up for your newsletter.

Create coupon or discount promotional campaigns on similar products before the holiday season or other national and international celebrations, cross-promote other items, and raise awareness of other services.

Always remember to offer relevant promotions for your customers. For instance, if you sell sports apparel, don’t give customers coupons for a fast-food restaurant.

That way, you reach specialized markets by combining your products with those of related industries. Consider, for instance, bundling flights with tourist attractions, hotels, local entertainment, or transportation.

This is a great way to move surplus products and increase sales on less popular items during seasons, holidays, and other celebrations. You can also consider designing offers that combine popular products with a free item.

Smart and effective referral programs increase profitability, lower customer acquisition costs, and boost sales. Referrals are a powerful method to ask your loyal customers to share the trust they have in your products.

According to Medallia Institute, two out of three Millennials use referral codes or discounts shared by a friend on Social Media, according to a survey of 1002 Millennials, ages 21 to 32.

As part of your CSR, you can create tailored promotional campaigns with customer discounts on your products, and, at the same time, raise awareness on particular social issues, and promote initiatives that support disadvantaged communities.

Build anticipation for new products you are launching with a targeted email campaign offering customers a sneak peek of your upcoming products or apparel collections that include pre-discounts when they buy via a customized link.

Create promotion campaigns on your products that offer high customer discounts for a maximum of 48 hours. Use platforms like Talon.One to implement daily coupon and discount campaigns.

You can also do A/B campaign testing to see which promotions and deals are driving the most sales to your company before holidays and events.

Collected data can help you further drive customer engagement and better analyze the existing promotions for new strategies. You can continuously test and optimize discount promotion strategies, as well as experiment more with different types of promotions during holidays and seasons.

Treating your loyal customers the same way as your newly acquired customers is a mistake that can cost you their long-term loyalty and stagnate profit. While every customer deserves the same level of respect, make an effort and retain your loyal customers with high-quality incentives by offering them a 15% discount on their total purchase or a thank-you gift for their order.

Make sure to implement tier VIP reward loyalty campaigns to show your best customers you value their loyalty to your brand and offer them exclusive perks.

Successful seasonal-based and holiday promotions can help you boost brand awareness, gain new loyal customers, and increase sales revenue.

For best results, marketers need to not only strategically plan ahead the promotion campaigns and track the performance of their seasonal marketing campaigns every year but also pay attention to their competitor's performances and promotions.

They also must be agile and react to suddenly changing customer demand due to factors out of their control.

With a promotion solution like Talon.One, you have the flexibility to tailor your marketing promotional campaigns depending on the product you are selling and on the company's goals. You can use: