Talon.One and Shopify: Unlocking a new era of enterprise commerce

Talon.One has partnered with Shopify to become the only enterprise-grade promotions and loyalty engine integrated with the commerce platform, and the only incentives provider to be awarded Premier Partner status by Shopify.

The partnership unlocks next-generation loyalty and incentive capabilities for global brands—combining Shopify’s powerful commerce platform with Talon.One’s flexible, rule-based engine. We enable personalized, advanced promotions on Shopify that adapt to customer behavior in real time—driving higher AOV, better margins, and seamless integration of cart promotions and loyalty, all while reducing total cost of ownership.

Historically, Shopify’s native promotions tools were built for speed and simplicity—perfect for fast-growing brands, but limiting for enterprise retailers needing flexibility and personalized incentives. Many large brands on Shopify had to sacrifice promotional depth and segmentation to maintain operational agility in a fast-changing market.

With this new integration, Shopify Enterprise merchants gain access to over 30 incentive tools—including personalized, behavior-driven offers, gamified rewards, and multi-market loyalty programs— allowing them to go beyond basic discount codes and earn and burn loyalty programs. Instead of falling into race-to-the-bottom price cuts, they can reward high-value actions that actually drive real behavior change: from repeat purchases to increased AOV. 

By leveraging extensibility features available to merchants on Shopify's Enterprise Plan, Talon.One connects directly to the checkout flow—enabling real-time application of promotions and loyalty rewards without compromising speed or reliability.

This API-level integration ensures that incentives are evaluated and applied instantly, based on live cart data, customer behavior, and pre-defined rules—no custom workarounds or middleware required.

Over-reliance on promotions erode margins and conditions customers to wait for sales. Through our integration with Shopify, Talon.One enables brands to break this cycle by shifting from static discounting to value-driven, behavior-based incentives.

With Talon.One embedded directly into the Shopify stack, brands gain a future-proof solution that combines flexibility with operational scale. This means:

When setting up loyalty and promotion strategies, enterprise merchants have traditionally struggled with fragmented tools, rigid discounting structures, and slow, manual processes. 

Talon.One’s integration with Shopify removes these barriers and unlocks new levels of agility and performance.  

Here are three real-world scenarios that illustrate just how transformative this integration can be:

Before the integration: A skincare brand runs a blanket 20% off sitewide promotion every month. While it drives traffic and increases conversion, it also erodes margins and doesn’t encourage behavior change, such as higher AOV or propensity to try new products.

After the integration: Now, the same brand targets customers who previously bought a cleanser with a “Buy any serum, get 10% off moisturizer” offer—only triggered if a customer’s cart includes a serum. The result? Higher average order values and more strategic upsells, without defaulting to mass discounting.

Before the integration: An outdoor gear brand uses a generic points app where customers collect 1 point per $1 spent. Points sit idle, redemption is clunky, and there’s no way to reward brand engagement beyond purchases.

After the integration: With Talon.One and Shopify Enterprise, the brand introduces an adventure-themed loyalty program. Customers earn badges and unlock tiers by completing actions like writing product reviews, referring friends, or hitting spending milestones—“Complete a hike with gear you bought, unlock 10% off your next purchase.” Rewards are now emotional, visible, and tied to the brand’s lifestyle.

Before the integration: A fashion retailer launches a seasonal “Spend $150, get $10 off” campaign—but customers are unsure whether they’ve qualified, and the discount only appears during checkout. Confused and unsure, many drop off before completing their purchase.

After the integration: Now, the same campaign is powered by Talon.One within the buying journey. As customers approach the $150 threshold, a prompt appears in the checkout page—“Spend $15 more to unlock $10 off” Once they qualify, the cart updates instantly with a clear message: “You’ve unlocked $10 off!”. It nudges customers to complete their purchase, builds trust, and reduces cart abandonment.

For years, Shopify’s simplicity and performance set it apart—but for enterprise brands with complex needs, flexibility around promotions and loyalty remained a missing piece. 

For existing clients interested in the integration, reach out to your Customer Success Manager to learn more about how you can benefit.

Alternatively, reach out to our Sales team if you’re new to Shopify Enterprise or Talon.One and would like more information.