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Marketing

15 Apr 2024

Top 10 enterprise loyalty program software for 2023

Mohammadreza Javanian

Talon.One loyalty expert

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7 minutes to read

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Loyalty programs are top of many retailers’ agendas for 2023, with new schemes being launched, or existing programs being reshaped, on a regular basis. Data by Statista shows the current $6 billion global loyalty management market will surpass $24 billion by 2030, growing at a CAGR of 23.5 percent. But with the average American belonging to an average 17 loyalty programs already, finding the right loyalty program software for your business is key to standing out from the competition.

The search for the right loyalty tech vendor can feel overwhelming, with a huge number of providers all offering a wide selection of features. In your search, look for software that gives you the freedom to tailor your program to the specific requirements of your business and customers.

What to look for in loyalty program software

Finding the right software provider is critical to optimizing your loyalty program’s performance. We recommend looking for vendors that:

Modularize their solution, helping you cherry pick the features you need and avoid purchasing redundant capabilities.
Integrate seamlessly with your tech stack, such as your Customer Data Platform, CRM or payment systems.
Offer a scalable solution, ensuring your loyalty platform will be able to cope with huge loads outside of the normal bounds on special days like Black Friday or Boxing Day.
Are able to support partner rewards, helping you expand the loyalty program and incentivize more customer actions.
Future-proof your loyalty strategy with a clear vision and a solid roadmap for their product.
Work across multiple industries, providing you with out-of-the-box loyalty and promotion ideas and advice from other industries.
Provide you with ongoing support, with a dedicated customer success team to work with you once the integration phase is complete.

Many existing loyalty technology solutions have all the basic capabilities you need to launch your program. However, the days when basic loyalty schemes were enough to drive customer engagement are long gone. Now only the best programs powered by loyalty technology stand out from the sea of sameness, so you’ll also want to make sure that your loyalty software provider offers all the core functionalities of a successful loyalty scheme. This includes:

Flexible program structure: A flexible program structure involves entry requirements, tiers, minimum spend in each tier & points per currency for each of the regions where your business operates.
Zero-party data collection: Customers love bespoke offers — but are increasingly concerned about sharing data with third parties. As the anti-tracking movement has picked up, your loyalty program offers a wealth of zero and first-party data which you can use to continue building personalized customer experiences.
Personalization at scale: If you have a composable tech system in place or are moving from a legacy stack towards microservices, a headless loyalty program can enable you to run personalization at scale by integrating seamlessly with CRMs and other third party APIs.
Omnichannel rewards: Shoppers are increasingly looking for loyalty programs that enable them to earn and spend points across all touchpoints. An omnichannel loyalty scheme increases points redemption and repeat purchases. Mega Store data shows 71% of brands that use omnichannel loyalty programs said transaction volume spurred by these programs increased by more than 50% over the previous years.
Real time response to customer actions: Real time reaction to member actions is a key staple of a loyalty program, helping a business build stronger trust with its customers. Carsharing company SHARE NOW, for example, rewards customers immediately if they refuel or recharge the rented car after their ride. This incentivizes customer actions while reducing traffic on their customer service department.

Overview of top 10 enterprise loyalty program software

Here’s a list of top 10 enterprise loyalty solutions with each one’s best use case and notable features:

1. Talon.One

Founded: 2015, Berlin, Germany

Clients include: Adidas, Reebok, Eddie Bauer, Afterpay

Talon.One is an API-based loyalty and promotion platform that allows you to integrate easily, scale your program quickly and build personalized & engaging campaigns faster. Across its three pillars - Promotions, Loyalty and Pricing - Talon.One works with session, member, and cart-level data for a holistic approach to personalization and brand positioning.

You can create any loyalty campaign you need with Talon.One’s Campaign Manager. Once you’ve planned your strategy and approach, it’s simple to get your program up and running.

After setting up your loyalty program (logic for earning and spending points, tiers, rewards, user segments, coupons, gift cards, giveaways, …), you can add multiple other capabilities to your program including:

Personalized bundles
Early access to seasonal sales for members of a specific tier
Customized birthday coupons with expiry date
Link to your referral program
Donation functionality
Point portability - enabling members to spend their points with partners
Group loyalty feature - enabling multi-brand enterprises to create an integrated loyalty ecosystem

2. Yotpo

Founded: 2011, New York, U.S.

Clients include: Allbrids, Floral Street, Steve Madden, MVMT, Chubbies

Yotpo is an ecommerce marketing platform with data-driven solutions for reviews, SMS, subscription and loyalty programs. It is a cloud-based, SaaS solution, allowing brands to customize rewards and referral programs to reach new customers and retain existing ones.

3. Eagle Eye

Founded: 2004, Guildford, UK

Clients include: Woolworths, Tesco, Southeastern Grocers, Pizza Express, Virgin Group

Eagle Eye is a SaaS digital platform that helps organizations execute personalized performance marketing through loyalty programs and gift services. They provide omnichannel loyalty and promotions features that engage customers across multiple touchpoints.

4. Annex Cloud

Founded: 2010, Allen, U.S.

Clients include: Nu Skin, Harrods, Shaklee, Toyota, Henkel

Annex Cloud is a loyalty experience solution that helps enterprises increase the number of their repeat customers with emotive loyalty. Their platform integrates with other parts of a tech stack, allowing businesses to manage, improve and grow their loyalty programs.

5. LoyaltyLion

Founded: 2012, London, UK

Clients include: Astrid & Miyu, Lively, REN Skincare, Edgard & Cooper, Waterdrop Microdrink

LoyaltyLion is a customer loyalty and engagement platform, powering growth and retention with data-driven loyalty programs. Their cloud-based SaaS solution helps brands engage online shoppers using automated features.

6. Antavo

Founded: 2012, London, UK

Clients include: KFC, GetPlus, Yeo Valley, LILLYDOO, Simply Be

Antavo is an API-centric loyalty cloud with a full range of customizable enterprise loyalty solutions. Antavo offers a number of different in-store technologies, including the Mobile Wallet and the Loyalty Experience Kiosk.

7. Capillary

Founded: 2008, Singapore

Clients include: Fossil, Pizza Hut, Asics, Kanmo Group, Aldo

Powered by actionable AI, Capillary’s platform delivers hyper-personalized engagement and reward management. They have a flexible data model, offering brands engagement and loyalty solutions to achieve business goals and deliver a better consumer experience.

8. Comarch

Founded: 1993, Kraków, Poland

Clients include: JetBlue Airways, True Value, BP, Costa Coffee, Livelo

Comarch is a system that supports defining and managing loyalty programs. It integrates with in-house and third-party systems including POS and CRM. Their service is available in SaaS Loyalty Cloud and on-premise Enterprise models for small to large businesses.

9. Cheetah Digital

Founded: 1998, Chicago, U.S.

Clients include: Levi’s, Disney, American Airlines, Bakers Delight, Pure Baby

Cheetah Digital is a customer loyalty platform that delivers value at every interaction. Their platform scales with the technical and logistical demands of your promotions. Businesses can securely manage mobile wallet capabilities including loyalty card storage.

10. Voucherify

Founded: 2015, Katowice, Poland

Clients include: QuintoAndar, Baemin, TUI Group, Breville, Grover

Voucherify is an API-first platform for discounts, loyalty and referrals that allows users to build a loyalty program with minimum upfront integration. Brands can connect data sources to share any relevant third party data with their API.

So, to recap ...

Picking the right loyalty software vendor can have a huge impact on KPIs, whether that’s customer acquisition, retention rates, repeat purchases or CLV. Average increases reported by Talon.One clients include:

8% increase in repeat purchases
13% increase in customer spend after sign-up
18% decrease in customer churn
15% increase in custom acquisition

Looking for more insights into the loyalty tech solutions landscape? Check out our Loyalty toolkit for a deep dive into what to look for when selecting your loyalty vendor.