A new funding round to power the future of enterprise loyalty and promotions

This investment is a powerful vote of confidence in the platform we’ve built and the value we deliver to over 270 of the world’s most trusted brands, including powerhouses like H&M, Adidas, Costa Coffee, Sephora, and Nordstrom.

Our latest raise supports the next phase of thoughtful, sustainable growth - and we’re delighted to partner with Silversmith and Meritech to continue solving our customers’ most complex challenges. 

Our vision for Talon.One remains the same: to empower global brands with intricate incentivization needs to generate measurable ROI through our flexible, enterprise-grade platform. 

The new capital will primarily fuel innovation within the Talon.One platform, reinforcing our leading market position across the US, UK, Europe, and APAC. From a product perspective, we will be investing heavily in enhancing the platform with advanced AI capabilities and predictive insights. For our customers, this means even more actionable insights to improve margins, tailor promotions with greater precision, and ultimately achieve higher customer lifetime value.

Reid Christian, General Partner at CRV, commented: “Since our first investment, it has been incredible to witness Talon.One’s journey and consistent execution. This round is a clear validation of their vision and the trust of their growing base of global enterprise customers. We are thrilled to deepen our commitment.”

The funding round comes as the customer incentives landscape undergoes a significant shift. Our recent report, published in partnership with Harvard Business Review, highlights a move away from broad discounting towards more profitable, personalized promotion strategies. Based on a survey of over 400 senior decision-makers from the HBR audience, the research shows how leading organizations are rethinking incentives to drive long-term customer value and profitability.

66% of executives surveyed plan to increase their focus on the profitability of loyalty programs in the next 12 months, with a similar number (65%) saying the same about their promotions strategy. It’s clear that personalized incentives are no longer seen as just marketing spend, but as strategic drivers of customer lifetime value, operational efficiency, and sustainable margin growth.

Alex Clayton, General Partner at Meritech Capital, said: “Talon.One continues to redefine what loyalty and promotions should look like for modern enterprises. There is an undeniable and growing market need for truly flexible, data-driven promotion and loyalty solutions.”

Talon.One’s loyalty & promotion software enables marketing and product teams to launch and manage any type of incentive, from percentage-off discounts to multi-tiered loyalty schemes, cashback campaigns, and gamified experiences, all through a single, unified system.

Our headless architecture, intuitive Rule Engine, and deep integrations with partners enable seamless deployment across online and in-store channels, with no need for custom development. Partners include Braze, a leading customer engagement platform, and Shopify, where Talon.One is the only enterprise-grade promotions and loyalty engine currently integrated.

Our solution is designed to be compatible with any tech stack, offering a scalable tool for all sectors including retailers, QSR, grocery chains and financial institutions.

Sri Rao, General Partner at Silversmith Capital Partners, added: “Talon.One is solving an incredibly complex and mission-critical problem with its elegant, enterprise-grade infrastructure. They built the most modern and scalable platform in a massive category. We are excited to support them and become part of their next chapter of growth.”

A massive shout-out to every single Taloner – your hard work and dedication made this milestone possible. And to our customers, thank you for your trust and for being such a vital part of our journey.

We're beyond proud to share this news, and even more excited about what's coming next as we continue helping businesses build stronger, more rewarding connections with their customers.