Jan 18, 2023

Top 10 promotion marketing statistics to guide you in 2018

Talon.One Writer

Content Team


3 minutes to read

top 10 promotion marketing statistics to guide you

What are your digital marketing plans for 2018? What techniques and tactics will your business focus on to win the hearts of customers?

First, don’t panic. Second, don’t try to tackle every emerging tech trend at once.

A great place to start? Implement a promotion marketing strategy to keep your customers happy, engaged and converting.

Promotion marketing uses methods like discounts, coupons, referral or loyalty programs that are relevant and targeted with the goal of influencing purchases, attracting customers and increasing brand awareness.

To help you get you ready for 2018, we collected some of our favourite marketing statistics from the last year. We hope these will guide and inspire you while planning your promotional marketing strategy for the next year.

1. Millennials Love Discounts

Nearly a third (34%) of millennial internet users look for online coupons on a weekly basis, and another 40% do so with print coupons. -eMarketer


2. Digital Transformation Is Key

57% of organizations say that implementing key digital technologies is critical to enabling their digital business. -Forrester / Accenture

3. Be Customer-Centric

More than 50% of organizations will redirect their investments to customer experience innovations. -Gartner

4. Email Is All Mobile

Mobile email opens have grown by 180% in the last three years. -Email Monday

5. Referral Programs Work

64% of marketers believe word-of-mouth marketing is the most effective marketing tool and only 6% of them have mastered it. -Invesp

6. Coupons Increase Basket Size

Coupon users spent an average of 46% more at checkout than regular shoppers. -Deal Nerd

7. Optimize Promotions For Mobile

90% of mobile device users have at least one subscription to access coupons, promotions and special discounts. -CTA

8. Mobile Shopping Keeps Growing

In the UK, online retail sales grew 11.1% and sales via mobile devices (tablet and phone) grew 23.7% year on year. -Capgemini

9. Rising B2B eCommerce

By 2019, B2B firms will spend more on eCommerce technology than online retailers do. -Ecommerce Trends

10. Personalize Your Promotions

79% of consumers say they are only likely to use a brand’s promotions if the promotions are tailored to previous interactions. -Marketo


Considering the last year's innovative progress with trends like robots, chatbots, AI, VR, AR… it can be pretty overwhelming to keep up, no matter your industry.

If you want your business to keep up, we recommend implementing a powerful promotion solution to help you optimize your digital marketing efforts.

To stay ahead of the game in terms of personalization, security and customer experience, you need a powerful tool to run promotions that your marketing team loves to use (and your developers too).

Leave a comment or get in touch to find out how Talon.One can help you level-up your promotion strategy in 2018.

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Newsletter author

Isabelle Watson

Loyalty & promotion expert at Talon.One

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