Top 10 promotion marketing statistics to guide you in 2018

1. Millennials Love Discounts

Nearly a third (34%) of millennial internet users look for online coupons on a weekly basis, and another 40% do so with print coupons. -eMarketer

2. Digital Transformation Is Key

57% of organizations say that implementing key digital technologies is critical to enabling their digital business. -Forrester / Accenture

3. Be Customer-Centric

More than 50% of organizations will redirect their investments to customer experience innovations. -Gartner

4. Email Is All Mobile

Mobile email opens have grown by 180% in the last three years. -Email Monday

5. Referral Programs Work

64% of marketers believe word-of-mouth marketing is the most effective marketing tool and only 6% of them have mastered it. -Invesp

6. Coupons Increase Basket Size

Coupon users spent an average of 46% more at checkout than regular shoppers. -Deal Nerd

7. Optimize Promotions For Mobile

90% of mobile device users have at least one subscription to access coupons, promotions and special discounts. -CTA

8. Mobile Shopping Keeps Growing

In the UK, online retail sales grew 11.1% and sales via mobile devices (tablet and phone) grew 23.7% year on year. -Capgemini

9. Rising B2B eCommerce

By 2019, B2B firms will spend more on eCommerce technology than online retailers do. -Ecommerce Trends

10. Personalize Your Promotions

79% of consumers say they are only likely to use a brand’s promotions if the promotions are tailored to previous interactions. -Marketo

Conclusion