Most people have mixed feelings about the New Year. On the one hand you have the post-Christmas blues and the end of the festive season for another year. On the other hand, it’s time to start looking ahead to summer and new beginnings.
On the journey towards summer, many people aim for a bit of self-improvement, often in the form of a New Year’s resolution. For some businesses this is a great opportunity to market products and services to a new group of potential customers.
Let’s take a look at some interesting ways businesses can create compelling promotions that will help customers achieve their New Year’s resolutions.
It should come as no surprise that fitness & exercise is the most common theme for New Year’s resolutions. After weeks of excessive eating and drinking, people are eager to hit the gym.
This makes it the best time of the year for gyms and sports brands to market their products to a new audience. But it also means there’s a lot of competition. To switch things up a little, a gym can target New Year’s Resolutioners with a promotion like this:
Along the same fitness & exercise theme that pushes people to join the gym in the new year, many people also aim to eat more healthily.
This makes it a great time for healthy eating/food brands to market their products to a new audience. While there are fewer relevant promotions for food brands than there are for gyms, there are still plenty of ways to create attractive, eye-catching deals.
If you own a healthy eating or food brand, try targeting people working towards their New Year’s resolutions with a promotion like this:
Another common New Year’s resolution theme that’s not health/fitness-related is money and savings. The festive season can be expensive, so many people decide to be more careful with their money in the new year.
This provides a good opportunity for financial services businesses to offer potential customers deals to help them save. A good promotion example in this case might be:
Many people head into the New Year with a strong desire to learn something new, whether that’s a skill, a language, or simply taking up a hobby.
This is a broad sector that’s occupied by many businesses. But with a potential influx of new customers, the new year gives these businesses some great growth opportunities.
Let’s use a language learning app or course as an example for a relevant New Year promotion:
In a similar vein to learning a new skill, many people decide they want to read more in the new year. Unsurprisingly, the lead up to Christmas is a busy time for book sales, but they slow down again once January arrives.
Meanwhile, the new year is a good time for self-help books, exercise books and the like. If you own a bookshop, you can use a promotion like this to capitalize on the wave of New Year readers:
The promotion examples listed above relate to industries that can easily capitalize on popular New Year’s resolution themes. But other businesses can set up promotions to specifically target New Year’s Resolutioners too.
Promotions that encourage some form of self-improvement are more likely to attract customers in the new year. They don't necessarily have to relate to one of the top New Year's resolution themes.
The promotion examples mentioned above can all be built using Talon.One's Promotion Engine. If you'd like to learn more about our platform and the ways it can help your business, get in touch or check out our Content Library.
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