What your B2B marketing is missing & how to fix it

A big challenge that most B2B companies face, is that most of the 'tricks' used to convince customers are way less effective on sales-people and marketers.

They're most likely implementing these same techniques and will be highly skeptical of buzzwords and bold claims.

So here are some tips to improve your promotion marketing strategy in this area of business and offer real value, that businesses can't turn down.

14% of businesses fail due to poor marketing. -B2B PR Sense Blog

Today we will share 5 effective promotion ideas you can add to your B2B marketing strategies:

1. Social Product Referrals
2. Free Trial/Subscription Discount
3. Re-engage Your Inactive Leads
4. VIP Loyalty Program
5. Product Bundling

Compared to B2C marketers, you have a different sales funnel, target audience, and set of decision-makers. But that shouldn't stop you from sending out promotions.

When implemented successfully, your promotional campaigns will improve customer engagement, increase brand awareness, lower customer acquisition costs, and increase conversions.

So, let's get to it.

The example: Ask customers to share your product on social media using a unique URL. Every time a new customer signs up for your service or purchases your product, reward the advocate with a relevant discount.

The reason why:

Tactics: Use segmentation and personalization to communicate the benefits of your referral program to a targeted group of active users (regular purchasers, long-time subscribers etc.). Ensure your call to action is clear and it's easy for customers to share the right message.

The example: Offer customers a subscription discount when their free trial is about to expire, where they can get 5% off for 1 month or 30% off for a 6-month subscription. This is particularly effective for B2B SaaS marketing.

The reason why:

Tactics: To increase customer retention, strategically remind users that their trial is ending by offering a valuable discount on a subscription. Reward them for completing the trial and simultaneously encourage longer subscription plans with a greater discount. Use marketing automation to trigger well-timed and personalized email reminders.

The example: Offer inactive leads and old customers a free trial or compelling discount on your latest features by sending a promo code in a personalized re-engagement email.

The reason why:

Tactics: Personalize your email as much as possible. Clearly communicate the improvements made to your service or software, and new features, and give reasons why they should still be interested. By offering a free trial, they have the opportunity to see the improvements themselves.

The reason why:

Tactics: Loyalty programs are ideal for retaining customers while improving the experience of high-value customers. Ensure the benefits are clearly communicated and the rewards are relevant to your customer segment. Ask users to sign up via email or promote on your website.

The Example: To promote a higher value product or new feature, offer several products for a discounted price. Make it a limited time-offer to add a sense of urgency.

The reason why:

Tactics: Offering several products or features for a discounted price or including something for free is a great way to nudge customers down the sales funnel toward conversion. You bring value to customers and increase revenue if executed properly. Promote it on your website, in a targeted email or newsletter.