An omnichannel strategy is a holistic approach to customer experience which provides retailers with the opportunity to blend in-store and online channels in order to create frictionless and memorable customer journeys.
Our new playbook, Talon.One’s Ultimate Guide to Omnichannel Retail, is a comprehensive study of the omnichannel approach in the retail industry, covering a wide range of topics such as underlying theories, omnichannel vs. multichannel, crucial questions to ask when deciding to move to the omnichannel environment, a 5-step retail omnichannel strategy, hyperpersonalization, omnichannel innovations in retail (BORIS, BOSS, self-checkout, etc.), customer loyalty, best omnichannel practices and many more.
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As customers’ expectations for a seamless interaction with a brand continues to grow, retailers work hard to remove the offline-online divide, delivering a consistent customer experience across all their promotion and sales channels. But how can retailers develop and execute a winning omnichannel strategy for their brand? What are the common mistakes retailers make when they operate across channels? What do leading retailers do to unlock many omnichannel opportunities? How can a retailer operate across channels and still maintain its consistent brand voice? What tools should retailers add to their tech stack? How can an omnichannel approach augment a brand’s promotional marketing efforts?
If you’re interested in knowing the answer to the above questions and executing a win-win omnichannel strategy for your brand, don’t miss Talon.One’s Ultimate Guide to Omnichannel Retail.
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