Lorna Jane taps Talon.One to power omnichannel shopping experiences

Lorna Jane announced today that it has selected Talon.One to power personalized promotions across its 100+ stores in Australia and New Zealand.

The new partnership builds on Lorna Jane’s modern tech architecture, which is powered by the NewStore Unified Commerce Platform with Omnichannel POS. The integration was led by AbsoluteLabs, a retail technology and digital consulting group. Together, Talon.One, NewStore, and AbsoluteLabs will enable Lorna Jane to create omnichannel, flexible promotional campaigns for its customers.

Peter Clarke, Chief Technology Officer at Lorna Jane commented: “Lorna Jane has been a pioneer in the activewear space for the last 30 years, not only in terms of high-quality products but also when it comes to tech innovation. Before using Talon.One, we were limited to employing generic, one-size-fits-all promotions. Now, we have the capability to craft promotions that are finely tuned to the distinct needs and preferences of our customer segments. These customized promotions can be seamlessly delivered across multiple channels in real-time."

"With Talon.One, NewStore and AbsoluteLabs by our side, we are confidently stepping into a future where innovation and profitability go hand in hand," he added.

Founded in 1989, Lorna Jane is a women’s activewear retailer headquartered in Brisbane, Australia. The company is committed to promoting an active lifestyle with quality and sustainable clothing items that customers can wear over and over again. Having Talon.One as a partner will further enable Lorna Jane to incentivize smooth and effortless shopping for its customers through flexible promotions across any channel, country, and currency.

Renee Reimer, Retail Technology Product Owner at Lorna Jane commented: “We would previously receive support tickets from retail store staff that were experiencing challenges processing promotional discounts accurately. This often resulted in manual overrides and inaccurate discounts, particularly during the busy sales period. With Talon.One, we simply create the promotions on our end which apply automatically for every customer. I’m pleased to say those old times are now behind us”.

Maddison Faulkner, Digital Product Owner Ecommerce at Lorna Jane said: “The level of support from our Talon.One customer success team has been incredible throughout our partnership. We’ll have a query about a new campaign or about promotion best practices, which they’re always lightning-quick to assist us with. Things move fast in retail so we appreciate having locally available support.

“We’re excited to bring Talon.One’s capabilities into our other customer touch-points including our new website to create an even more seamless and personalized customer experience.” 

Looking to learn more about omnichannel promotions and how Talon.One integrates with POS systems? Download our resource, Modernizing the Point of Sale, for a full overview.