Drive revenue with an effective promotion marketing strategy.

Ecommerce companies who want to be profitable are challenged with increasing customer acquisition costs and a high promotional spend in the ever-crowded digital space.

Use the full functionality of the Talon.One Promotion Engine to successfully increase conversions and grow profitable customer relationships by offering highly personalized incentives.

Ecommerce illustration

The Promotion API adapts to meet your ecommerce needs

Seamless API-based integration

Integrate any type of data into the Promotion Engine to configure any type of coupon codes, discounts, loyalty points or referral programs without relying on developers.

Track success

Measure the success of your promotional campaigns with detailed dashboards or feed data from the Talon.One API into your BI system.

Data-driven customization

Configure any type of promotion based on specific customer events and pre-defined rules using your data.

Dynamic promotion workflows

Send dynamic, relevant and real-time promotions that drive product sales and customer satisfaction across the entire customer lifecycle.

Ecommerce promotional campaign ideas

Rainbow day coupon.

Get 20% off with a valid coupon code when ordering one product with the color red, one product with color blue and one item with the color yellow.

Entered coupon code is valid
& item(s)
& item(s)
& item(s)
Set a of

Buy 2 pieces and get a discount and a gift.

Automatically add a „Star Trek Shirt - SKU005“ and 5% discount when two items from the category „Toys“ are added to the basket. It can be two times the same item or two different ones.

& item(s)
& item(s)
Set a of
Add item to cart with SKU

Staggered repeat buyer discount.

Get 50€ discount: Get a 10€ discount on 1st purchase, 15€ discount on the 2nd one and 25€ discount on 3rd order.

Customer segment is
Order amount is &
Order amount is &
Set a of
Set a of
Set a of

Benefit from friend’s purchase amount.

Advocates get 20% off purchase value of friends, while friends get 30% discount on their first purchase.

Customer segment is
Referral link is valid
Referral link is valid
Set a of
Set a of
Send with of
Discount tied to

Powered by the Talon.One Promotion Engine

One simple integration is the gateway to solving your specific coupon, discount, loyalty, referral, and product bundling challenges -
all in one Promotion Engine.

Data integration and API usage

Whether you have a shop, CRM, or custom-built system, integrate data from any source via the API into the Promotion Engine. You can even automate campaigns using the API without using our UI.

Rule validation

Our Promotion Engine evaluates the campaign criteria defined in your rules, like if a customer makes a purchase or successful referral, then executes effects like sending a discount or rejecting a coupon.


The Promotion Engine will apply any type of custom effect, like adding loyalty points to a customer profile or a discount to the shopping cart value. Implement webhooks to trigger external effects like sending a coupon code from your email provider.

Analytics and optimization

Analyze your campaign performance in real-time. Track customer behaviour and event logs to build insights and take action. Our Promotion Engine performs logical checks and sends automatic alerts when fraudulent activity is detected.

Customize the Promotion API to meet ecommerce needs

Choose from over 500 pre-defined attributes or customize the Promotion Engine by integrating any 3rd party data or custom ecommerce attributes.

After a simple one-time integration, your marketing team can build coupon, discount, loyalty, referral, and product bundling campaigns without relying on any code.

Ecommerce Integration Guide

Examples of attributes

Retail location

Delivery details

Order information

Payment details

Customer details

Device info

Ecommerce industry success story

Nick Mahn, PPC Manager at Helloprint - Talon.One Nick Mahn, PPC Manager at

"Honestly, I think Talon.One is the future of pricing and promotions. This tool is essential for e-commerce."

Online store

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