In the software field, the term headless describes a software application or program that functions without a frontend. This usually means that it has to be connected to another frontend application or interface via API to achieve full functionality for end users.
Headless software has a variety of benefits. These mostly center around the fact that multiple pieces of software can be integrated together to create a custom system for any purpose. This modularity and customizability allows businesses to adapt a headless system to a new frontend layout whenever needed.
Making frontend layout changes to a monolithic system (a system with a fully-connected front and backend) usually requires changes to the entire system. This is because the frontend and backend are tightly intertwined. Headless systems solve this problem by allowing the frontend and backend to be altered, managed and even hosted separately.
Headless systems are also perfectly suited for launching omnichannel campaigns. This is because each frontend channel can be connected to the backend separately. Headless systems are designed for scalability, as the system can be changed incrementally to deal with higher demand as and when necessary.
In much the same way as a headless CMS, headless commerce makes use of a headless backend to manage an ecommerce operation. It allows businesses to control all the essential functions of their ecommerce operation from one single backend application. This backend is connected to a separate frontend ecommerce interfaces that display the online shop to the end user.
Headless commerce gives businesses much greater flexibility when altering the appearance of their end product. This is because frontend changes are much easier to implement when using a headless architecture.
Get expert insights & news on the latest promotion trends in our monthly newsletter.
CEO & Founder