Integration involves connecting two separate pieces of software so that they can communicate with each other. Integration is usually carried out to increase the functionality of a software package for the end user.
Most separate software systems need to be integrated or connected to interact with one another. This is especially true when it comes to cloud-based and SaaS (Software as a Service) platforms, which offer businesses specialized services. Integrating two software systems requires manual coding by developers to ensure data can be shared seamlessly by both software systems.
Integration is usually achieved using an API, or application programming interface.
You’ll often see software systems publicizing that they offer integration with another service. This simply means that the two platforms have been successfully connected to allow cross-functionality.
By far the most common and effective way to integrate two separate pieces of software is via an API (Application Programming Interface). An API is a software component that allows separate applications to communicate with one another. It does this by defining which data the two applications can exchange in order for them to understand each other.
Third party software integration connects a platform or piece of software with a separate software program or service. In this case, ‘third party’ signifies that the other software was developed by a separate business or developer. As a result, third party integrations often require input from developers from both businesses.
Third party integrations allow end users to use multiple separate applications or products together. This usually means they get greater functionality and additional features from both applications working together. You can see Talon.One's list of third party software partners here.
Get expert insights & news on the latest promotion trends in our monthly newsletter.
CEO & Founder