Smart product bundling strategies: 3 campaign ideas

28% of shoppers are likely to spend more money if a retailer offers a percentage off their total, 17% if they offer specific product deals. -RetailMeNot

1. Surplus Product Bundle

• A great way to move surplus products or increase sales on a less popular item

• Design clever offers that combine popular products, like the latest running jacket and shorts - with a free pair of running socks

• Optimize conversions with a great deal or something free, while boosting your top-line sales and moving "extra" products

• Personalize your promotional campaign and mention a local running route, race or event

2. Purchase Frequency Reward

• It is a best practice to reward the behaviour of high-spend and highly active customers

• Design a campaign that bundles related products, so you can cross-promote other products and raise awareness of other services

• Consider bundling flights with hotels, tourist attractions, transportation, local entertainment, etc.

• Successful promotions will lead to increased sales revenue while reducing your promotional spend

3. Real-time Reward Bundle

• Trigger a relevant discount in real-time to increase customer engagement and brand affinity

• If the forecast is calling for rain, send an email notifying fans that they can collect a rain poncho with a special coupon code when they arrive at the stadium (or sunscreen in the summer?)

• This type of personalized product giveaway will probably turn your average customers into more than just fans

• Consider creating a “Sorry4theRain” coupon valid for their next purchase - relevancy is key to any successful marketing strategy

What's next?