Marketing
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Sep 10, 2019

Smart Product Bundling Strategies: 3 Campaign Ideas

Sebastian Bausch
VP of Sales
2
Min to read

Product bundling is not a new marketing strategy, but you can't deny it’s a great one. By placing an incentive on a package of products, you can reward your customer while encouraging them to spend more.

28% of shoppers are likely to spend more money if a retailer offers a percentage off their total, 17% if they offer specific product deals. -RetailMeNot

In this article, we'll share 3 effective product bundling tactics and promotional campaigns examples.

1. Surplus Product Bundle

The example: Give customers a free pair of socks if they buy a running jacket and shorts, plus give them a coupon for their next purchase.

2. Purchase Frequency Reward

The example: Reward repeat customers with a 30% hotel discount on their 5th and 10th purchase of a round-trip flight.

3. Real-time Reward Bundle

The example: Give customers who purchase tickets for an upcoming football match a free gift based on the weather forecast.

This is product bundling and a great digital marketing strategy to increase product sales and revenue. By bundling products or services and wrapping them together at a discount price, you entice customers and increase purchases. Plus it can work in pretty much any industry, with any product or service.

What's next?

Set up your campaigns! In this article we discussed three product bundling strategies that you can use for your next promotional campaigns.

If you have any questions about how you can implement these ideas, or you don't have the right Promotion Engine in place, get in touch. We would be happy to talk to you about scaling your digital marketing strategy with promotional campaigns.

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