You can generate simple coupon codes with basic software, it’s even possible in Microsoft Excel. So then, why is it such a headache for developers?
For an in-house or low-code solution to be successful there are a number of variables you need to consider:
In this article, we’ll address these topics and offer some solutions that you can implement. And we even created a free random code generator to show you a simpler version of Talon.One's product interface.
Get the most out of your reward programs
When calculating potential return on investment for a software project you should always include both direct and indirect costs. Indirect costs include all the associated variables — and what happens after the solution is finally built.
Writing some code to fix your most immediate promotion marketing challenges might seem appealing, but can lead to a totally new set of issues that harm your business in the long-term.
Building a solution in-house essentially means you have another product to manage. This usually only makes sense if you can support the project with a skilled IT team and enough resources to build a truly valuable solution.
This can be a very costly project that leads to unpredictable expenses and internal challenges between departments — like marketers relying on developers for even the simplest campaign modifications.
One important aspect of a scalable code generator is the possibility to create large amounts of coupon codes dynamically in parallel to one another.
For this use case you need to have a system that triggers your code generator via an API request and then automatically creates an email, SMS or push notification webhook with the generated code attached for the customer to use.
Sometimes you need to create large batches of unique coupon or referral codes for specific target audiences. that you can then attach to a mailing group.
If you’re interested in finding out more about how we deal with these technical challenges with Talon.One just get in touch and we can give you a quick demonstration, or if you prefer just take a look at our API documentation to get an idea.
Want to create your own coupon, referral or gift card codes with our random code generator? You can create as many batches as you like, simply changing the prefix or suffix. Then copy or export as a csv file to use in your own campaigns. Try the random code generator now.
Custom codes are important so that they represent the campaign or messaging that you want to present. This can be something simple and generic like a 33% discount on swimwear (SUMMER33), or a branded prefix with unique codes attached for individual users like (WESHARE-H5876DcV)
You may also want to create coupon templates for each of your audiences. A simple example being Segment A receives 10% discounts, Segment B receives 20% discounts, Segment C receives 30% discounts
If a customer doesn’t use their discount (10%), then update their current segment (A) to the next segment (B)
You can make this more granular by raising the percentage in smaller increments, or A/B testing whether customers are more responsive to percentage discounts or money-off discounts.
Finding the perfect coupon values that are just enough to convince your customers is a great way to reduce spending on your campaigns
This is a big part of managing your coupon codes at scale.
Once your business gets to a certain size, you need to have full control over the number of coupons you're automatically generating in campaigns, and the amount of discounts that a single campaign can give out.
You’ll need to have a log of all your codes that are in circulation so that if you have customers calling you with codes that aren’t working you can immediately troubleshoot. Your codes should also contain information to make them easier to locate and see what issues you’re dealing with.
Here are the most important attributes you can connect to your coupon codes to make them easier to troubleshoot and more secure overall:
The bigger your business is, the bigger the losses can be if security concerns aren’t addressed early on. Mobile coupons are the most widely used coupon format. It’s predicted that by 2022 they’ll make up 80% of all coupon redemptions. However, It has been reported that coupon fraud causes losses of up to $600 million every year in the U.S. alone.
Before you start work on developing your own coupon software, consider how a promotion engine can offer you a full-featured experience with only minimum set-up costs.
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