Headquartered in Jakarta, Anteraja is one of Indonesia’s fastest-growing logistics companies. The company delivers around 500,000 parcels a day, and users can book delivery services and track their packages on Anteraja’s mobile app, which counts over two million downloads.
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Anteraja delivers around 500,000 parcels a day for B2B and D2C clients.
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Overview
Anteraja needed a promotions solution that would help them achieve their ambitious growth goals, both to acquire new customers and increase retention of existing users. The team was looking to implement a range of promotions functionality that would boost engagement and lifetime value, and needed the ability to tailor incentives across multiple customer segments.
The challenge
Anteraja was looking for a solution that:
Allowed them to reward all customer actions and behaviors with referrals, coupons, discounts and loyalty program functionality.
Cut time-to-market for launching promotional campaigns.
Required less developer resources, letting their tech team focus on the core product.
Allowed for customized promotions depending on specific market segments and their customers’ business model.
A look into the Anteraja app
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The solution
Since working with Talon.One, Anteraja has benefitted from over 30 out-of-the-box effect types, and dramatically cut time‐to‐market for promotions and its loyalty program. With Talon.One, Anteraja was able to:
Cut time‐to‐market for their promotions by 50%
Launch its new loyalty program in just two months
Drive an 21% increase in orders associated with Talon.One
"The ability to segment and target our customers with different promotions has been a game changer for us, and means we’re not running over-broad campaigns that waste money."
 "Katrina Puspita Virgo")
Katrina Puspita
Product Owner of Anteraja
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