Geofencing

The term "geofencing" is derived from "geo" meaning "earth" and "fence" meaning "boundary." Essentially, geofencing creates a virtual boundary around a physical location, which can be used to trigger actions when a person enters or exits the designated area. Geofencing is typically accomplished using GPS, Wi-Fi, or RFID technology, and it can be applied to a variety of use cases, including location-based advertising, asset tracking, and access control.

To understand how geofencing works, imagine a retail store that wants to send a promotion to customers who are currently in or near the store. The store would set up a geofence around the store location, and when a customer enters the geofenced area, their mobile device would be detected and targeted with a specific promotion or offer. This type of location-based advertising can be highly effective in increasing foot traffic to physical locations and boosting sales.

Addressable geofencing is a targeted advertising strategy that uses geofencing technology to deliver personalized ads and promotions to specific individuals within a designated area. Unlike traditional geofencing, which sends ads to anyone who enters a geofenced area, addressable geofencing allows businesses to target specific individuals based on their behavior, interests, or demographics.

To implement addressable geofencing, businesses use data from mobile devices, such as location history and app usage, to create audience segments. These segments can then be used to deliver customized ads and promotions to the right people at the right time, maximizing the effectiveness of the marketing campaign.

Addressable geofencing is a powerful tool for businesses looking to improve their marketing ROI and drive sales. By delivering personalized ads to individuals within a specific area, businesses can increase the likelihood of a customer making a purchase, and create a more meaningful connection with their target audience.

Geofencing provides a range of benefits for businesses across different industries, from improving marketing campaigns to enhancing security measures. Here are some of the key benefits of geofencing:

Real-life examples of how geofencing is used in different industries include:

If you’re familiar with Berlin, you’ll know there’s a ton of lakes around the city. In the summer they become a major destination for Berliners wanting to escape the heat.

WeShare built a promotion campaign that allows customers to drive to any of the lakes and get 3 hours of free parking. 

Here’s the simple logic WeShare used:‍

If the user parks their car near one of the lakes

And the user selects the parking option

Then give the user 180 minutes free parking

Alsaree3 is an Iraqi food delivery company that uses geofencing to run creative, unique campaigns. Check out the full case study to find out the details (and results) of how they can spin up rich, engaging campaigns in seconds using Talon.One's promotion engine.

Geofencing is a proven tactic to improve engagement and drive sales. By using location-based technology to deliver personalized ads and promotions to customers when they are in or near a physical location, businesses can increase the likelihood of a customer making a purchase. However, the effectiveness of geofencing depends on several factors, such as the accuracy of the location data, the relevance of the message, and the quality of the targeting. When implemented correctly, geofencing can be a powerful tool for businesses looking to improve their marketing ROI and create a more meaningful connection with their target audience.