THE MACH ALLIANCE

Powerful promotions and loyalty, built on MACH principles

Talon.One has been a member of the MACH Alliance since 2021, joining a growing group dedicated to making future-proof, modular software.

mach alliance banner image

TRUSTED BY

Logo_Slider_JochenSchweizerLogo_Slider_BankAlEtihadLogo_Slider_BiltLogo_Slider_TwinsetLogo_Slider_BoschLogo_Slider_EddieBauerLogo_Slider_GiantEagleLogo_Slider_HostelworldLogo_Slider_JDLogo_Slider_ZipcarLogo_Slider_ShareNowLogo_Slider_ScentreGroupLogo_Slider_AdoreMeLogo_Slider_CarlsbergLogo_Slider_SportsDirectLogo_Slider_TicketmasterLogo_Slider_RiverIslandLogo_Slider_AdidasLogo_Slider_AsicsLogo_Slider_NationalExpressLogo_Slider_ReebokLogo_Slider_BoohooLogo_Slider_PlastiqLogo_Slider_ZalandoLogo_Slider_VUclipLogo_Slider_FarmatodoLogo_Slider_Harry_Rosen

Key principles of the MACH Alliance

What is the MACH Alliance?

The MACH Alliance is an industry body that advocates for open and best-of-breed technology ecosystems. Together, we're shaping the future of enterprise technology and empowering businesses to transition from legacy infrastructure to a composable approach.

The MACH name comes from its goal to promote tools that are Microservices-based, API-first, Cloud-native and Headless. Talon.One was built on these principles from the get-go, and was the first incentives platform to join the Alliance in 2021.

MACH values Talon.One

Learn more about MACH principles

MACH vs Monolith architecture

Monolith

Multi-channel, multi-brand, and omniretail capabilities

Ease multi-channel configuration with API-first and headless services, and offer consistent CX.

Increased security

Attack opportunities are distributed across services, with smoother and often automatic security updates.

Added complexity

MACH involves managing multiple services and APIs, and can be more complex than monolith architecture.

Better talent opportunities

Makes hiring easier thanks to ubiquitous tech - no need to find trained talent for specific platforms.

Development & customization capabilities

Reduces time-to-value and enables business to focus on development, not updates or infrastructure.

Data consistency

Gain consistent data and functionality across channels, and a full view of the customer journey.

Simplicity and ease-of-use

Monolith architecture can be simpler than MACH, as all components are contained within a single codebase.

Hear from the experts

Orium

Orium's Becky Parisotto covers how MACH architecture is key for brands looking to stay competitive, and why MACH's composable approach helps manage costs and ensures you only pay for what you need.

Commercetools

Alongside his role as co-founder of the MACH Alliance, Kelly Goetsch is Chief Strategy Officer at commercetools. Below, he talks about the intersection of MACH architecture and AI.

Harry Rosen

Ian Rosen is President and COO of luxury menswear retailer Harry Rosen, an early adopter of MACH technology. See how a move to MACH supports Harry Rosen's omnichannel customer experience.

Apply Digital

Danielle Salley is Director of Strategic Partnerships at Apply Digital. She talks about the value of going composable and the role of the MACH Alliance in pushing the movement forward.

Logo_RiverIsland

"The ability to pick our strategic partners and buy best-of-breed microservices is a real benefit of MACH architecture for us."

David_Edwards_river-Island

David Edwards

Head of Architecture at River Island

Logo_Commercetools

"Talon.One is a great example of a MACH Alliance member that’s helping companies get the most out of commercetools and building unique customer experiences. "

dirk-hoerig_commercetools

Dirk Hoerig

Founder & CEO at commercetools

MACH alliance

"Talon.One’s technology, references, and roadmap meet all the criteria for a future-proofed tech stack, in line with the MACH Alliance’s core values. "

Kelly_Goetsch_commercetools

Kelly Goetsch

President at MACH Alliance

Logo_RiverIsland

"The ability to pick our strategic partners and buy best-of-breed microservices is a real benefit of MACH architecture for us."

David_Edwards_river-Island

David Edwards

Head of Architecture at River Island

Logo_Commercetools

"Talon.One is a great example of a MACH Alliance member that’s helping companies get the most out of commercetools and building unique customer experiences. "

dirk-hoerig_commercetools

Dirk Hoerig

Founder & CEO at commercetools

MACH alliance

"Talon.One’s technology, references, and roadmap meet all the criteria for a future-proofed tech stack, in line with the MACH Alliance’s core values. "

Kelly_Goetsch_commercetools

Kelly Goetsch

President at MACH Alliance

Need to build more engaging incentive programs?

Benefit from Talon.One's experience and MACH principles

Talon.One Logo

The World's Most Powerful Promotion Engine

BERLIN

Wiener Strasse 10
10999 Berlin
Germany

BIRMINGHAM

41 Church Street
B3 2RT Birmingham
United Kingdom

BOSTON

One Boston Place, Suite 2600
02108 Boston, MA
United States

SINGAPORE

1 Scotts Road, #21-10 Shaw Centre
228208 Singapore
Singapore

G2 LogoMach Alliance LogoISO 27001 Logo
CCPA Logo
GDPR Logo
SOC2 Logo

© 2024 Talon.One GmbH. All rights reserved.