Key Principles of MACH
What is MACH?
Microservices: Individual pieces of business functionality that are independently developed, deployed, and managed.
API-First: All functionality is exposed through an API.
Cloud-native: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatic updating.
Headless: Frontend presentation is decoupled from backend logic and channel, programming language, and is framework agnostic.
Joint Values: MACH Alliance & Talon.One
Focus on your core product
Don't waste your time on developing and maintaining your legacy technology. Run promotions with impact.
Flexible & scalable
Modern products require a flexible software ecosystem adapting to the changing needs of consumers.
Combine the perfect set of microservices for unique business requirements.
"Talon.One is another great example of a member of the MACH Alliance helping companies to get the most out of commercetools and build unique customer experiences across all channels."
Founder & CEO of commercetools
Talon.One - The most powerful Promotion Engine
Sync all your data in real-time to personalize your promotions and boost your performance.
One single UI
In our campaign manager marketers can create the most complex promotions without blocking your developers.
Cloud-native and extendable
Talon.One is forward-thinking. Connect your customer data and auto-scale your promotions for on-the-fly optimization.
Customers using MACH principles for their promotions
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