Clienteling

Research on the value of personalization shows 71% of consumers expect companies to interact with them on a personalized level. Informed by this increasing demand for personalized communications, businesses are leveraging different layers of customer data to create memorable shopping experiences, increase repeat purchases, and, ultimately, boost customer lifetime value. 

According to a survey on Gen Z shopping behavior, 69% of in-store shoppers take advice from store associates. Technology has powered retail clienteling as associates are now able to:

The key to successful clienteling is the degree a business can transform stored customer information into meaningful and actionable data. Many brands have been able to collect huge amounts of data. However, they often struggle to combine them into relevant data subsets to inform their decisions. 

According to research, brands that implement advanced digital technologies and utilize proprietary data to offer personalized experiences to their customers are witnessing a revenue boost ranging from 6% to 10%. Clienteling is a great way to establish a personal connection with a customer, encouraging them to interact more with the brand. It is an effective initial step toward nurturing customer loyalty. 

Clienteling can help retailers drive sales by fostering personalized interactions with their customers, which will incentivize cross-selling and upselling. Personalized offers and recommendations make customers feel at home, sticking with the brand regardless of the economic climate.