How to increase efficiency with your incentives & Talon.One

When a business is considering a project with Talon.One, we collaboratively estimate the economic value any new functionality will deliver using a range of uplift figures based on confirmed customer results. We also estimate the costs of the project (both the subscription cost of Talon.One and the resources the customer will require to launch and iterate with our product) to estimate the ROI.

We assess our ROI along three core pillars:

Talon.One helps brands precisely administer discounts & incentives only in situations where it is likely to positively influence customer behavior. Our Customer Success team also supports our customers in monitoring the impact of their promotions to ultimately ‘do more, with less.’

Before Talon.One, businesses often have significant operational pain to precisely scope offers to a granular audience, and lack data & technology integration to run precise discounts. With Talon.One, businesses bring customer, inventory, item, and session data into one evaluation engine. We regularly help scale-up businesses decrease their CAC & CRC spend by double-digit percentages, and support enterprise players in improving their discounted margin by several basis points.

Incentives require diligent management & iteration to optimize offer performance and meet shifting consumer demand.

Without Talon.One, launching new offer types & iterating an incentives strategy usually revolves both backend & frontend development. With Talon.One, marketers can continually test & refine their incentives mix through a simple rules-based UX built with any data. Even at enterprise scale, Talon.One promotions & loyalty offers are typically managed by a small team of CRM marketers managing Talon.One alongside other responsibilities. We typically assess that Talon.One saves organizations at least 1000+ personnel hours each year, including the work required to integrate Talon.One prior to use.

Talon.One helps brands clearly communicate offer rejection criteria, decreasing the support caseload from users unable to redeem an expected offer. Our customers also layer Talon.One into their support tools (e.g. Zendesk or Salesforce Service Cloud) to both view relevant offers and issue appeasement coupons in one tool.

Without Talon.One, customers are often confused and frustrated by opaque rejection criteria, abandoning their cart to submit support tickets. Other users submit tickets due to confusion from delayed loyalty benefits and point earning. With Talon.One’s customizable rejection handling, real-time data connectivity, and tools for support staff, both ticket volumes and resolution times decrease. We’ve observed promotions-related ticket satisfaction increases > 20% and ticket volume decreases as high as 90%.

With Google aiming to phase out third-party cookies by the end of 2024, brands are increasingly turning to promotions and loyalty programs to beef up their zero-party data strategy. This is data customers willingly share with companies, such a product preferences, habits and personal characteristics, and are usually gathered via customer preference forms on sign-up or in quizzes on your website or app. As long as you’re also capturing customers’ email addresses, you can tie these data points to customer profiles and use them to better tailor your marketing efforts.

With Talon.One, brands can also reward members for sharing data - such as offering loyalty points for completing preference forms - and can then take action based on that data.

Keen to know more about the value you could gain by investing in Talon.One? Check out our report, The business impact of Talon.One, to learn more.