How to increase revenue with your incentives & Talon.One

Personalized experiences & compelling offers are a top focus for marketing organizations. However, moving data through the organization to manage compelling incentives at scale remains a major technological and operational challenge. Talon.One is a promotion engine to address that challenge, helping brands manage promotions, pricing, and loyalty incentives using any data.

With native integrations and robust API connectivity across the customer data & experience stack, Talon.One empowers marketers to run any incentive using any data. Having partnered with brands like Adidas, Ticketmaster, Eddie Bauer, Carlsberg, and Domino’s, we process billions of dollars in incentivized revenue every month with our customers, repeatedly launching projects that deliver double-digit growth to customer conversion, spend, and frequency.

In this blog post, we’ll focus on the first pillar, revenue growth, elaborating on the benefits, value levers, and real use cases from Talon.One clients.

A customer’s uplift varies tremendously based on: 

To highlight our approach, we can examine a hypothetical customer business case.

Let’s take a sample $50m revenue retailer with a $50 AOV, where 20% of their orders are discounted: 

In this section, we’ll take a look at how you can boost revenue with Talon.One by improving conversion, spend, and frequency.

Our most common integration model involves real-time connections with Commerce Platforms, Customer Data Platforms, CRMs, and ERP / PIMs, with native integrations with leading vendors like Bloomreach, Braze, Twilio, Salesforce Commerce Cloud, and commercetools.

Prior to using Talon.One, our customers typically have 5-10 data points available for use in promotions, usually simple attributes like the category or SKU of the discounted items and the customer’s last purchase date. With Talon.One, our customers average 72 different data points including any segment, RFM, propensity, and inventory data. 

These dynamic, data-connected offers resonate better with users. That’s why we often see discounted AOV uplift of >20% when switching from basic, legacy promotions to dynamic incentives built with Talon.One.

Without Talon.One, businesses typically distribute generic discounts to specific audiences. Targeting offers increases operational burdens. We instead enable our customers to manage personalized offers to multiple users in one ruleset. We’ve repeatedly observed >2x ROI when shifting promotions spend to these targeted offers, in line with BCG analysis.

Talon.One’s APIs allow businesses to distribute incentives in the customer’s preferred channels through generic endpoints and integrations with the likes of Braze and Moengage. 

Messages perform better in the user’s preferred channels with compelling, personalized offers. We often see open rates increase >5%, in line with estimates from Forrester’s impact analysis of Braze. At volumes above 500m annual messages, this engagement can drive hundreds of thousands of dollars in increased revenue.

With Talon.One, businesses can centrally manage promotional incentives across all retail channels, with a range of proven configurations to run consistent incentives in-store and offline. This holistic approach boosts customer satisfaction, promotes brand loyalty, and ultimately drives revenue.

Talon.One offers can nudge users to try different products or upsize their cart. Advanced bundles can clearly communicate incremental value to the user for a larger purchase. Without Talon.One, businesses often hardcode bundles, or send them equally to all users. Talon.One can feed up specific deals to specific users without overspending on discounts.

Keen to know more about the value you could gain by investing in Talon.One? Check out our report, “The business impact of Talon.One.”