26 Jun 2024

Talon.One recognized as a Major Player in IDC MarketScape report

Isabelle Watson Talon.One

Isabelle Watson

Content Lead

3 minutes to read

We’re proud to announce that Talon.One has been recognized as a Major Player in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment (doc #US51234024, June 2024).

The IDC MarketScape report offers insights into new trends and factors influencing the loyalty market today, including a comprehensive analysis of prominent vendors and their products. This guide is instrumental for organizations looking to understand loyalty market dynamics and to identify effective platforms that can significantly improve customer interaction and loyalty program efficacy.

This trend places at the vanguard of an expanding market, and we believe the acknowledgement reinforces our product capabilities and strengthens our position in the retail loyalty landscape.


"A big thank you to all our clients and partners, and of course the Talon.One team, for their trust, feedback, and hard work. This endorsement from IDC not only reinforces our position as an industry leader but also cements our commitment to creating customer-centric loyalty solutions that move the needle for our clients."

Christoph Gerber, CEO, Talon.One

Christoph Gerber

Founder and CEO of Talon.One

Incentivizing customer behavior for the world’s best brands 

Our API-first promotion and loyalty engine platform has been pivotal in bridging the gap between pricing, promotions, and loyalty. Today, we’re working with many of the world’s best brands, like adidas, Live Nation, Carlsberg, Mercedes Benz to incentivize the right customer behavior with promotions and loyalty programs. 

The news adds momentum to a strong year of achievements, including:  

Loyalty program management with Talon.One

Talon.One powers real-time, personalized, and future-proofed loyalty programs & promotions that drive revenue growth for the world’s best brands. With Talon.One, brands can turn data from their customer sessions, shopping cart actions, purchase habits and product SKUs into one harmonized strategy - helping them drive growth at every stage of the customer journey.

With monthly major releases and 70+ full-time engineers, we’ve built out the market’s leading feature set of promotion types and program functionality out of the box - including tiers, points, custom earning/redeeming rules, omnichannel notifications, loyalty subledgers, and more.

Thank you once again to our customers, partners, and the entire team who’ve been with us every step of the way! We look forward to continuing our journey of innovation and excellence in the loyalty sector.

To learn more about Talon.One, reach out to our team here

About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market.

IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. 

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Newsletter author

Isabelle Watson

Loyalty & promotion expert at Talon.One

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