10 Apr 2024

Talon.One recognized in the 2023 Gartner® Market Guide for Loyalty Program Vendors

Isabelle Watson Talon.One

Isabelle Watson

Content Lead

Talon.One vendor

5 minutes to read

We’re delighted to announce that Talon.One has been recognized as a Representative Vendor in the 2023 Gartner Market Guide for Loyalty Program Vendors. The guide can be used to understand the loyalty program vendor landscape and explore the different capabilities that loyalty program vendors offer.

About the 2023 Gartner Market Guide for Loyalty Program Vendors

We see our inclusion as validation for our range of enterprise loyalty program functionality and market-leading position in the loyalty tech space, and we’re proud to have been included as one of three example vendors in the report.


"We think this recognition in the Gartner report reinforces our position as an industry leader and cements our commitment to creating customer-centric loyalty solutions that move the needle for our clients. A big thank you to all our clients and partners, and of course the Talon.One team, for their trust, feedback and hard work."


Chris Mills

Chief Revenue Officer of Talon.One

The news caps off a strong list of achievements for us in the last year, including:  

Launching partnerships with Bloomreach and Salesforce, bringing our capabilities to a wider audience and simplifying our clients’ workflows.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, INC. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Loyalty program management with Talon.One

Talon.One powers real-time, personalized, and future-proofed loyalty programs & promotions that drive revenue growth for the world’s best brands. With Talon.One, brands can turn data from their customer sessions, shopping cart actions, purchase habits and product SKUs into one harmonized strategy - helping them drive growth at every stage of the customer journey.

With monthly major releases and 70+ full-time engineers, we’ve built out the market’s leading feature set of promotion types and program functionality out of the box - including tiers, points, custom earning/redeeming rules, omnichannel notifications, loyalty subledgers, and more.

More importantly, we empower customers with a flexible data model, custom effects, and robust APIs to have full creative control - all managed via a simple rules-based ‘if this, then that’ campaign logic. To drive real value for customers and your business, loyalty needs to be integrated with strikethrough pricing, discounts, and inventory management. This harmonization across loyalty & promotions is what makes Talon.One unique - and why our customers see an average 25% higher basket size on Talon.One-influenced orders.

To learn more about Talon.One, reach out to our team here

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Newsletter author

Isabelle Watson

Loyalty & promotion expert at Talon.One

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